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The differences between senior market research analysts and research managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior market research analyst and a research manager. Additionally, a senior market research analyst has an average salary of $88,261, which is higher than the $82,894 average annual salary of a research manager.
The top three skills for a senior market research analyst include data analysis, powerpoint and SPSS. The most important skills for a research manager are market research, analytics, and quantitative research.
| Senior Market Research Analyst | Research Manager | |
| Yearly salary | $88,261 | $82,894 |
| Hourly rate | $42.43 | $39.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 77,533 | 48,867 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 69% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Senior Market Research Analyst specializes in providing analytical services to optimize marketing operations. They are responsible for understanding the company and marketing projects' needs, performing extensive market research and analysis, conducting surveys and assessments, identifying client and business opportunities, and developing strategies to optimize operations. They may also help in creating and implementing solutions against issues and concerns. As a Senior Market Research Analyst, it is essential to lead and serve as a mentor to junior analysts, all while promoting and enforcing company policies and regulations.
A Research Manager performs research, data collection, and economic, statistical, and demographic analysis. They also determine and implement research and development strategies, policies, and plans.
Senior market research analysts and research managers have different pay scales, as shown below.
| Senior Market Research Analyst | Research Manager | |
| Average salary | $88,261 | $82,894 |
| Salary range | Between $65,000 And $118,000 | Between $51,000 And $133,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Xoom | Meta |
| Best paying industry | Health Care | Finance |
There are a few differences between a senior market research analyst and a research manager in terms of educational background:
| Senior Market Research Analyst | Research Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior market research analysts' and research managers' demographics:
| Senior Market Research Analyst | Research Manager | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.3% Female, 50.7% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.1% White, 65.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |