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The differences between senior market research analysts and senior analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior market research analyst, becoming a senior analyst takes usually requires 2-4 years. Additionally, a senior market research analyst has an average salary of $88,261, which is higher than the $84,799 average annual salary of a senior analyst.
The top three skills for a senior market research analyst include data analysis, powerpoint and SPSS. The most important skills for a senior analyst are analytics, data analysis, and tableau.
| Senior Market Research Analyst | Senior Analyst | |
| Yearly salary | $88,261 | $84,799 |
| Hourly rate | $42.43 | $40.77 |
| Growth rate | 19% | 11% |
| Number of jobs | 77,533 | 159,807 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 68% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A Senior Market Research Analyst specializes in providing analytical services to optimize marketing operations. They are responsible for understanding the company and marketing projects' needs, performing extensive market research and analysis, conducting surveys and assessments, identifying client and business opportunities, and developing strategies to optimize operations. They may also help in creating and implementing solutions against issues and concerns. As a Senior Market Research Analyst, it is essential to lead and serve as a mentor to junior analysts, all while promoting and enforcing company policies and regulations.
A senior analyst's responsibilities will vary in every organization or industry. However, their primary role is to gain an understanding of a company's strengths and weaknesses. Through this, they can devise strategies and determine new opportunities that would be significant in attaining financial gains and a more substantial client base. Furthermore, it is a senior analyst's responsibility to coordinate with various departments, and even clients, to establish a rapport that will be essential in gaining the needed information to catapult a company to its finest.
Senior market research analysts and senior analysts have different pay scales, as shown below.
| Senior Market Research Analyst | Senior Analyst | |
| Average salary | $88,261 | $84,799 |
| Salary range | Between $65,000 And $118,000 | Between $63,000 And $112,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Xoom | The Citadel |
| Best paying industry | Health Care | Finance |
There are a few differences between a senior market research analyst and a senior analyst in terms of educational background:
| Senior Market Research Analyst | Senior Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between senior market research analysts' and senior analysts' demographics:
| Senior Market Research Analyst | Senior Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 49.3% Female, 50.7% | Male, 61.8% Female, 38.2% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 7.4% Unknown, 4.4% Hispanic or Latino, 8.4% Asian, 14.3% White, 65.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |