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Senior publications specialist vs social media specialist

The differences between senior publications specialists and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior publications specialist and a social media specialist. Additionally, a senior publications specialist has an average salary of $78,110, which is higher than the $51,584 average annual salary of a social media specialist.

The top three skills for a senior publications specialist include data entry, powerpoint and sharepoint. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.

Senior publications specialist vs social media specialist overview

Senior Publications SpecialistSocial Media Specialist
Yearly salary$78,110$51,584
Hourly rate$37.55$24.80
Growth rate8%8%
Number of jobs6,38247,228
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 79%
Average age4242
Years of experience44

What does a senior publications specialist do?

A senior publications specialist manages the publication processes and procedures for their assigned projects. They ensure milestones are met and uplift the business of their publication house. They must be able to work independently, and they must be proficient in the Microsoft Office suite and in Endnote.

What does a social media specialist do?

A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.

Senior publications specialist vs social media specialist salary

Senior publications specialists and social media specialists have different pay scales, as shown below.

Senior Publications SpecialistSocial Media Specialist
Average salary$78,110$51,584
Salary rangeBetween $52,000 And $115,000Between $38,000 And $68,000
Highest paying CityDaly City, CAWashington, DC
Highest paying stateNew JerseyHawaii
Best paying companyBain & CompanyMcKinsey & Company Inc
Best paying industryHealth CareProfessional

Differences between senior publications specialist and social media specialist education

There are a few differences between a senior publications specialist and a social media specialist in terms of educational background:

Senior Publications SpecialistSocial Media Specialist
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Senior publications specialist vs social media specialist demographics

Here are the differences between senior publications specialists' and social media specialists' demographics:

Senior Publications SpecialistSocial Media Specialist
Average age4242
Gender ratioMale, 40.5% Female, 59.5%Male, 38.6% Female, 61.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between senior publications specialist and social media specialist duties and responsibilities

Senior publications specialist example responsibilities.

  • Lead proposal production teams from receipt of the RFP to final production.
  • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
  • Convert .pdf, .ps, .txt, and .doc files to HTML and convert graphic files to .gif.
  • Retrieve files archive on CDs or servers.
  • Advise from management of potential for lead xml analyst position.
  • Interpret request for proposal (RFP) specifications to ensure strict compliance with government requirements.
  • Show more

Social media specialist example responsibilities.

  • Develop and manage blogger outreach program and KPIs.
  • Assist in managing the social network pages (Facebook/Twitter) as well as editing the site.
  • Create, curate, and manage all publish content (images, video and written).
  • Develop and help manage online links and search engine optimization (SEO) efforts to drive traffic to sites
  • Manage social media properties (Facebook, YouTube), including daily monitoring, posting, and content development.
  • Manage $15- $75K monthly PPC budget for 90 interactive agencies, totaling $24M annual ad spend.
  • Show more

Senior publications specialist vs social media specialist skills

Common senior publications specialist skills
  • Data Entry, 28%
  • PowerPoint, 25%
  • SharePoint, 23%
  • Adobe Acrobat, 15%
  • Press Releases, 3%
  • External Communications, 3%
Common social media specialist skills
  • Social Media Marketing, 8%
  • Instagram, 8%
  • Digital Marketing, 7%
  • Facebook, 7%
  • Twitter, 6%
  • Social Media Management, 5%

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