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Social media adviser vs public relations coordinator

The differences between social media advisers and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media adviser and a public relations coordinator. Additionally, a social media adviser has an average salary of $121,153, which is higher than the $46,225 average annual salary of a public relations coordinator.

The top three skills for a social media adviser include digital marketing, social media marketing and facebook. The most important skills for a public relations coordinator are press releases, facebook, and twitter.

Social media adviser vs public relations coordinator overview

Social Media AdviserPublic Relations Coordinator
Yearly salary$121,153$46,225
Hourly rate$58.25$22.22
Growth rate8%8%
Number of jobs42,74835,324
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 83%
Average age4242
Years of experience44

Social media adviser vs public relations coordinator salary

Social media advisers and public relations coordinators have different pay scales, as shown below.

Social Media AdviserPublic Relations Coordinator
Average salary$121,153$46,225
Salary rangeBetween $91,000 And $159,000Between $35,000 And $60,000
Highest paying City-Washington, DC
Highest paying state-Virginia
Best paying company-Shiseido
Best paying industry-Health Care

Differences between social media adviser and public relations coordinator education

There are a few differences between a social media adviser and a public relations coordinator in terms of educational background:

Social Media AdviserPublic Relations Coordinator
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Social media adviser vs public relations coordinator demographics

Here are the differences between social media advisers' and public relations coordinators' demographics:

Social Media AdviserPublic Relations Coordinator
Average age4242
Gender ratioMale, 54.3% Female, 45.7%Male, 24.3% Female, 75.7%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between social media adviser and public relations coordinator duties and responsibilities

Social media adviser example responsibilities.

  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Tire repair and general vehicle maintenance along with maintaining the Facebook page of Zellers master tire.
  • Introduce winery to social media outlets through blogging, micro-blogging, social networking and events websites.
  • Strategize daily business and market interaction by contacting businesses for SuperMedia presenting Online and PPC advertisements, improving profit generation.
  • Develop content for promotions and giveaways while building fan engagement.

Public relations coordinator example responsibilities.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Show more

Social media adviser vs public relations coordinator skills

Common social media adviser skills
  • Digital Marketing, 18%
  • Social Media Marketing, 18%
  • Facebook, 12%
  • Twitter, 9%
  • Press Releases, 5%
  • Instagram, 5%
Common public relations coordinator skills
  • Press Releases, 25%
  • Facebook, 6%
  • Twitter, 5%
  • Instagram, 4%
  • PowerPoint, 3%
  • Event Planning, 3%

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