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Store manager and buyer vs general manager

The differences between store managers and buyer and general managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a store manager and buyer, becoming a general manager takes usually requires 4-6 years. Additionally, a general manager has an average salary of $71,581, which is higher than the $68,964 average annual salary of a store manager and buyer.

The top three skills for a store manager and buyer include customer service, product knowledge and payroll. The most important skills for a general manager are customer service, cleanliness, and food safety.

Store manager and buyer vs general manager overview

Store Manager And BuyerGeneral Manager
Yearly salary$68,964$71,581
Hourly rate$33.16$34.41
Growth rate6%6%
Number of jobs154,677442,690
Job satisfaction-4.25
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 56%
Average age4444
Years of experience46

What does a store manager and buyer do?

A store manager is responsible for selecting and purchasing goods. They provide information on products, including prices and promotions. They are responsible for providing recommendations to clients, handling customer requires, and solving any issues. They also monitor sales.

What does a general manager do?

A general manager is responsible for handling the overall operations in the business. General managers manage the staff tasks efficiently, monitor the productivity and efficiency of the work environment, implement new strategies to improve the business performance, recognize the team's best efforts, and effective allocation of budget resources. A general manager must have excellent communication, decision-making, and critical-thinking skills to identify areas of improvement in handling customer complaints, connecting with vendors and other lines of businesses that will direct the company towards its successful objectives.

Store manager and buyer vs general manager salary

Store managers and buyer and general managers have different pay scales, as shown below.

Store Manager And BuyerGeneral Manager
Average salary$68,964$71,581
Salary rangeBetween $43,000 And $110,000Between $40,000 And $126,000
Highest paying City-San Francisco, CA
Highest paying state-Hawaii
Best paying company-NVIDIA
Best paying industry-Manufacturing

Differences between store manager and buyer and general manager education

There are a few differences between a store manager and buyer and a general manager in terms of educational background:

Store Manager And BuyerGeneral Manager
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 56%
Most common majorBusinessBusiness
Most common collegeUniversity of AkronUniversity of Pennsylvania

Store manager and buyer vs general manager demographics

Here are the differences between store managers and buyer' and general managers' demographics:

Store Manager And BuyerGeneral Manager
Average age4444
Gender ratioMale, 41.0% Female, 59.0%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 8.7% Unknown, 4.6% Hispanic or Latino, 17.4% Asian, 6.1% White, 62.9% American Indian and Alaska Native, 0.3%Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%
LGBT Percentage9%10%

Differences between store manager and buyer and general manager duties and responsibilities

Store manager and buyer example responsibilities.

  • Manage Instagram and Facebook page of the company.
  • Utilize QuickBooks software to manage inventory, sales orders, purchase orders, point of sale, etc.
  • Ensure maintenance of store including cleanliness and overall aesthetics and manage the load process and backroom activities/organization.
  • Maintain store operations by refreshing store visuals and inserting products into the POS system.
  • Create comprehensive social media campaigns that boost the company's presence through multiple outlets such as Instagram, Facebook and email.
  • Select and purchase appropriate seasonal ready-to-wear fashion merchandise from national and international clothing manufacturers for boutique retail sales.
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General manager example responsibilities.

  • Generate positive EBITDA and improve cash flow by managing costs and inventory.
  • Manage all recruiting and training efforts, and develop systems to track ROI comparison results.
  • Work as a FOH AGM and train to manage all staff functions including training, hiring, food and labor controls.
  • Develop yearly budget for multiple hotels that include revenue, labor, fix and variable costs to achieve overall EBITDA goal.
  • Task primarily with building logistics infrastructure, managing operational expenses, and supporting start up strategies.
  • Train and manage FOH staff and improve overall quality, organization and professionalism of restaurant and bakery.
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Store manager and buyer vs general manager skills

Common store manager and buyer skills
  • Customer Service, 23%
  • Product Knowledge, 7%
  • Payroll, 6%
  • Market Trends, 5%
  • Inventory Control, 5%
  • Trade Shows, 4%
Common general manager skills
  • Customer Service, 20%
  • Cleanliness, 18%
  • Food Safety, 7%
  • Guest Service, 4%
  • Payroll, 4%
  • Math, 4%

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