Store manager vs store director

The differences between store managers and store directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a store manager and a store director. Additionally, a store director has an average salary of $56,596, which is higher than the $46,950 average annual salary of a store manager.

The top three skills for a store manager include store management, retail store and customer service. The most important skills for a store director are payroll, store sales, and food safety.

Store manager vs store director overview

	Store Manager	Store Director
Yearly salary	$46,950	$56,596
Hourly rate	$22.57	$27.21
Growth rate	6%	6%
Number of jobs	446,127	225,468
Job satisfaction	5	-
Most common degree	Bachelor's Degree, 48%	Bachelor's Degree, 63%
Average age	44	44
Years of experience	6	6

What does a store manager do?

A store manager is responsible for monitoring the daily operations, making sure of its smooth and efficient performance with the best services provided to the customers. Store managers' duty also includes tracking the budget of the store to ensure that all expenses are meeting the sales goals. A store manager must also be able to plan and share strategies to boost sales performance and provide the needed support for the employees by communicating with them regularly, listening on suggestions, and taking necessary actions for complaints as required.

What does a store director do?

A store director is in charge of overseeing overall business operations, ensuring everything is running smoothly. Their responsibilities mostly revolve around setting goals and objectives, devising strategies to increase sales and brand awareness, liaising with key suppliers and vendors, managing the employees and all hiring processes, supervising the inventory, and monitoring the progress of sales. Furthermore, as a store director, it is essential to lead and encourage the staff to reach goals, all while implementing the company's policies and regulations.

Store manager vs store director salary

Store managers and store directors have different pay scales, as shown below.

	Store Manager	Store Director
Average salary	$46,950	$56,596
Salary range	Between $30,000 And $73,000	Between $42,000 And $75,000
Highest paying City	Washington, DC	New York, NY
Highest paying state	Delaware	Delaware
Best paying company	Meta	Tory Burch
Best paying industry	Manufacturing	Retail

Differences between store manager and store director education

There are a few differences between a store manager and a store director in terms of educational background:

	Store Manager	Store Director
Most common degree	Bachelor's Degree, 48%	Bachelor's Degree, 63%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Store manager vs store director demographics

Here are the differences between store managers' and store directors' demographics:

	Store Manager	Store Director
Average age	44	44
Gender ratio	Male, 51.2% Female, 48.8%	Male, 71.9% Female, 28.1%
Race ratio	Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.1% Asian, 6.3% White, 67.6% American Indian and Alaska Native, 0.5%	Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.1% Asian, 6.4% White, 67.5% American Indian and Alaska Native, 0.5%
LGBT Percentage	10%	10%

Differences between store manager and store director duties and responsibilities

Store manager example responsibilities.

Store achieve highest UPT in company for FY11.
Assist the DM and help to manage the district in her absence.
Manage the store's inventory with GNC guidelines; receiving, checking and shelving all merchandising orders.
Train and develop to manage multi-unit operations.
Create implementation plans to support execution of Starbucks initiatives to achieve both operational excellence and business results.
Develop and implement operational strategies utilizing less payroll expenses and allot hour usage to accomplish logistical and operational excellence.

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Store director example responsibilities.

Maintain, control, and achieve all KPI set weekly, monthly, quarterly, and yearly.
Develop and implement strategic merchandising plans to achieve revenue objectives and reduce expenditures while ensuring payroll remains within budget goals.
Ensure safety and cleanliness of work / customer environment, arranging necessary repairs and upkeep of internal and external property.
Maintain excellent store conditions through dynamic product presentation, organization and store cleanliness.
Participate in the development and implementation of a company wide labor scheduler payroll budgeting system base on actual work content.
Develop innovative marketing materials and create free weekly seminars in basic pet discipline development skills to increase training program enrollment.

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Store manager vs store director skills

Common store manager skills

Store Management, 8%
Retail Store, 5%
Customer Service, 5%
PET, 5%
Loss Prevention, 5%
Sales Floor, 4%

Common store director skills

Payroll, 12%
Store Sales, 9%
Food Safety, 7%
Customer Service, 4%
Sales Growth, 4%
Cleanliness, 4%

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Updated January 8, 2025

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