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Strategic communications consultant vs communications director

The differences between strategic communications consultants and communications directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a strategic communications consultant and a communications director. Additionally, a communications director has an average salary of $107,700, which is higher than the $79,405 average annual salary of a strategic communications consultant.

The top three skills for a strategic communications consultant include press releases, web content and linkedin. The most important skills for a communications director are web content, press releases, and customer service.

Strategic communications consultant vs communications director overview

Strategic Communications ConsultantCommunications Director
Yearly salary$79,405$107,700
Hourly rate$38.18$51.78
Growth rate8%8%
Number of jobs29,34227,939
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 76%
Average age4242
Years of experience44

What does a strategic communications consultant do?

A strategic communications consultant is involved in the preparation of media releases for a company. This professional often works as a freelancer and is often hired by a media consulting company or by industries such as finance and technology. The core skills that a strategic communications consultant should possess to accomplish his/her or her job responsibilities include strong interpersonal, organizational, and problem-solving skills. The job's education requirements include a bachelor's or master's degree in business, marketing, communication, or a related field.

What does a communications director do?

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

Strategic communications consultant vs communications director salary

Strategic communications consultants and communications directors have different pay scales, as shown below.

Strategic Communications ConsultantCommunications Director
Average salary$79,405$107,700
Salary rangeBetween $49,000 And $128,000Between $61,000 And $188,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-McKinsey & Company Inc
Best paying industry-Health Care

Differences between strategic communications consultant and communications director education

There are a few differences between a strategic communications consultant and a communications director in terms of educational background:

Strategic Communications ConsultantCommunications Director
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 76%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Strategic communications consultant vs communications director demographics

Here are the differences between strategic communications consultants' and communications directors' demographics:

Strategic Communications ConsultantCommunications Director
Average age4242
Gender ratioMale, 36.3% Female, 63.7%Male, 40.2% Female, 59.8%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage12%16%

Differences between strategic communications consultant and communications director duties and responsibilities

Strategic communications consultant example responsibilities.

  • Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
  • Develop internal intranet communication strategy tie to employee engagement, cultural assessment, company s share values and local business goals.
  • Organize daily media report for lottery executives and commissioners by gathering clips through media- monitoring services.

Communications director example responsibilities.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Create and manage corporate website, online demand gen through SEO and SEM.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Show more

Strategic communications consultant vs communications director skills

Common strategic communications consultant skills
  • Press Releases, 11%
  • Web Content, 8%
  • Linkedin, 8%
  • Public Affairs, 8%
  • Facebook, 7%
  • Twitter, 7%
Common communications director skills
  • Web Content, 8%
  • Press Releases, 8%
  • Customer Service, 7%
  • External Communications, 5%
  • Project Management, 4%
  • Employee Engagement, 4%

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