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Strategic communications consultant vs communications specialist

The differences between strategic communications consultants and communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a strategic communications consultant and a communications specialist. Additionally, a strategic communications consultant has an average salary of $79,405, which is higher than the $51,023 average annual salary of a communications specialist.

The top three skills for a strategic communications consultant include press releases, web content and linkedin. The most important skills for a communications specialist are customer service, powerpoint, and patients.

Strategic communications consultant vs communications specialist overview

Strategic Communications ConsultantCommunications Specialist
Yearly salary$79,405$51,023
Hourly rate$38.18$24.53
Growth rate8%8%
Number of jobs29,34242,819
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 64%
Average age4242
Years of experience44

What does a strategic communications consultant do?

A strategic communications consultant is involved in the preparation of media releases for a company. This professional often works as a freelancer and is often hired by a media consulting company or by industries such as finance and technology. The core skills that a strategic communications consultant should possess to accomplish his/her or her job responsibilities include strong interpersonal, organizational, and problem-solving skills. The job's education requirements include a bachelor's or master's degree in business, marketing, communication, or a related field.

What does a communications specialist do?

A communications specialist takes charge of addressing the public by coming up with various strategic campaigns, newsletters, public correspondence, press releases, and advertisements. Their primary role focuses on promoting, shaping, and enhancing a brand's image through public relations. Furthermore, a communications specialist is responsible for handling any complaints or issues, devising and conducting damage control to resolve bad publicity should there be any. It is also essential for a communications specialist to adhere to the company's policies and regulations at all times.

Strategic communications consultant vs communications specialist salary

Strategic communications consultants and communications specialists have different pay scales, as shown below.

Strategic Communications ConsultantCommunications Specialist
Average salary$79,405$51,023
Salary rangeBetween $49,000 And $128,000Between $36,000 And $71,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-Google
Best paying industry-Technology

Differences between strategic communications consultant and communications specialist education

There are a few differences between a strategic communications consultant and a communications specialist in terms of educational background:

Strategic Communications ConsultantCommunications Specialist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 64%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Strategic communications consultant vs communications specialist demographics

Here are the differences between strategic communications consultants' and communications specialists' demographics:

Strategic Communications ConsultantCommunications Specialist
Average age4242
Gender ratioMale, 36.3% Female, 63.7%Male, 42.9% Female, 57.1%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between strategic communications consultant and communications specialist duties and responsibilities

Strategic communications consultant example responsibilities.

  • Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
  • Develop internal intranet communication strategy tie to employee engagement, cultural assessment, company s share values and local business goals.
  • Organize daily media report for lottery executives and commissioners by gathering clips through media- monitoring services.

Communications specialist example responsibilities.

  • Manage all client data and meeting history in Salesforce.
  • Provision, manage PRI-ISDN and IP installation of AARP state offices for AARP video systems.
  • Manage course syllabi, scientific abstracts, reprints and course development according to all ACCME and FDA guidelines.
  • Manage CRM database and develop key communication items such as email blasts, brochures, flyers, and bulletins.
  • Manage website: regularly update content, implement SEO and monitor website activity.
  • Manage and update written communications on organization's Facebook page and other social media outlets
  • Show more

Strategic communications consultant vs communications specialist skills

Common strategic communications consultant skills
  • Press Releases, 11%
  • Web Content, 8%
  • Linkedin, 8%
  • Public Affairs, 8%
  • Facebook, 7%
  • Twitter, 7%
Common communications specialist skills
  • Customer Service, 9%
  • PowerPoint, 6%
  • Patients, 6%
  • Web Content, 6%
  • Project Management, 6%
  • Press Releases, 5%

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