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Strategic communications consultant vs media consultant

The differences between strategic communications consultants and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a strategic communications consultant and a media consultant. Additionally, a strategic communications consultant has an average salary of $79,405, which is higher than the $53,443 average annual salary of a media consultant.

The top three skills for a strategic communications consultant include press releases, web content and linkedin. The most important skills for a media consultant are website development, facebook, and twitter.

Strategic communications consultant vs media consultant overview

Strategic Communications ConsultantMedia Consultant
Yearly salary$79,405$53,443
Hourly rate$38.18$25.69
Growth rate8%8%
Number of jobs29,34228,768
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Average age4242
Years of experience44

What does a strategic communications consultant do?

A strategic communications consultant is involved in the preparation of media releases for a company. This professional often works as a freelancer and is often hired by a media consulting company or by industries such as finance and technology. The core skills that a strategic communications consultant should possess to accomplish his/her or her job responsibilities include strong interpersonal, organizational, and problem-solving skills. The job's education requirements include a bachelor's or master's degree in business, marketing, communication, or a related field.

What does a media consultant do?

A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.

Strategic communications consultant vs media consultant salary

Strategic communications consultants and media consultants have different pay scales, as shown below.

Strategic Communications ConsultantMedia Consultant
Average salary$79,405$53,443
Salary rangeBetween $49,000 And $128,000Between $32,000 And $89,000
Highest paying City-Washington, DC
Highest paying state-Washington
Best paying company-iHeartMedia
Best paying industry--

Differences between strategic communications consultant and media consultant education

There are a few differences between a strategic communications consultant and a media consultant in terms of educational background:

Strategic Communications ConsultantMedia Consultant
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Strategic communications consultant vs media consultant demographics

Here are the differences between strategic communications consultants' and media consultants' demographics:

Strategic Communications ConsultantMedia Consultant
Average age4242
Gender ratioMale, 36.3% Female, 63.7%Male, 50.3% Female, 49.7%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between strategic communications consultant and media consultant duties and responsibilities

Strategic communications consultant example responsibilities.

  • Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
  • Develop internal intranet communication strategy tie to employee engagement, cultural assessment, company s share values and local business goals.
  • Organize daily media report for lottery executives and commissioners by gathering clips through media- monitoring services.

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Strategic communications consultant vs media consultant skills

Common strategic communications consultant skills
  • Press Releases, 11%
  • Web Content, 8%
  • Linkedin, 8%
  • Public Affairs, 8%
  • Facebook, 7%
  • Twitter, 7%
Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%

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