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Strategic communications consultant vs media relations specialist

The differences between strategic communications consultants and media relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a strategic communications consultant and a media relations specialist. Additionally, a strategic communications consultant has an average salary of $79,405, which is higher than the $50,856 average annual salary of a media relations specialist.

The top three skills for a strategic communications consultant include press releases, web content and linkedin. The most important skills for a media relations specialist are patients, compassion, and press releases.

Strategic communications consultant vs media relations specialist overview

Strategic Communications ConsultantMedia Relations Specialist
Yearly salary$79,405$50,856
Hourly rate$38.18$24.45
Growth rate8%8%
Number of jobs29,34244,665
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 68%
Average age4242
Years of experience44

What does a strategic communications consultant do?

A strategic communications consultant is involved in the preparation of media releases for a company. This professional often works as a freelancer and is often hired by a media consulting company or by industries such as finance and technology. The core skills that a strategic communications consultant should possess to accomplish his/her or her job responsibilities include strong interpersonal, organizational, and problem-solving skills. The job's education requirements include a bachelor's or master's degree in business, marketing, communication, or a related field.

What does a media relations specialist do?

A media relations specialist's role is to help a company maintain good public relations through various forms of media, ensuring to convey their brand's purpose and message. Their responsibilities typically revolve around developing strategies and opportunities, producing newsletters and press releases, remaining updated with the latest trends, and even managing the company's social media platforms. A media relations specialist may also delegate tasks to writers and graphic designers, arrange schedules, and ensure that all goals are met within the expected deadline and budget.

Strategic communications consultant vs media relations specialist salary

Strategic communications consultants and media relations specialists have different pay scales, as shown below.

Strategic Communications ConsultantMedia Relations Specialist
Average salary$79,405$50,856
Salary rangeBetween $49,000 And $128,000Between $36,000 And $69,000
Highest paying City-Washington, DC
Highest paying state-Washington
Best paying company-Edelman Financial Engines
Best paying industry-Finance

Differences between strategic communications consultant and media relations specialist education

There are a few differences between a strategic communications consultant and a media relations specialist in terms of educational background:

Strategic Communications ConsultantMedia Relations Specialist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 68%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityStanford University

Strategic communications consultant vs media relations specialist demographics

Here are the differences between strategic communications consultants' and media relations specialists' demographics:

Strategic Communications ConsultantMedia Relations Specialist
Average age4242
Gender ratioMale, 36.3% Female, 63.7%Male, 30.6% Female, 69.4%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between strategic communications consultant and media relations specialist duties and responsibilities

Strategic communications consultant example responsibilities.

  • Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
  • Develop internal intranet communication strategy tie to employee engagement, cultural assessment, company s share values and local business goals.
  • Organize daily media report for lottery executives and commissioners by gathering clips through media- monitoring services.

Media relations specialist example responsibilities.

  • Lead the charge in creating an athletic department Instagram account that has increase Belmont s social media reach and exposure.
  • Develop and manage proprietary PPC support material.
  • Develop and launch Einstein's Facebook strategy and presence.
  • Serve as liaison for regulatory and contract communications with CMS.
  • Create social media campaigns and awareness with Facebook, Google ads.
  • Proofread and edit corrections of grammatical errors for senior staff members.
  • Show more

Strategic communications consultant vs media relations specialist skills

Common strategic communications consultant skills
  • Press Releases, 11%
  • Web Content, 8%
  • Linkedin, 8%
  • Public Affairs, 8%
  • Facebook, 7%
  • Twitter, 7%
Common media relations specialist skills
  • Patients, 29%
  • Compassion, 10%
  • Press Releases, 8%
  • PowerPoint, 5%
  • Data Entry, 4%
  • Phone Calls, 3%

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