Post job

Strategic communications consultant vs public relations assistant

The differences between strategic communications consultants and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a strategic communications consultant and a public relations assistant. Additionally, a strategic communications consultant has an average salary of $79,405, which is higher than the $46,197 average annual salary of a public relations assistant.

The top three skills for a strategic communications consultant include press releases, web content and linkedin. The most important skills for a public relations assistant are press releases, facebook, and twitter.

Strategic communications consultant vs public relations assistant overview

Strategic Communications ConsultantPublic Relations Assistant
Yearly salary$79,405$46,197
Hourly rate$38.18$22.21
Growth rate8%8%
Number of jobs29,34226,021
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a strategic communications consultant do?

A strategic communications consultant is involved in the preparation of media releases for a company. This professional often works as a freelancer and is often hired by a media consulting company or by industries such as finance and technology. The core skills that a strategic communications consultant should possess to accomplish his/her or her job responsibilities include strong interpersonal, organizational, and problem-solving skills. The job's education requirements include a bachelor's or master's degree in business, marketing, communication, or a related field.

What does a public relations assistant do?

A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.

Strategic communications consultant vs public relations assistant salary

Strategic communications consultants and public relations assistants have different pay scales, as shown below.

Strategic Communications ConsultantPublic Relations Assistant
Average salary$79,405$46,197
Salary rangeBetween $49,000 And $128,000Between $34,000 And $61,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-California Institute of Technology
Best paying industry-Finance

Differences between strategic communications consultant and public relations assistant education

There are a few differences between a strategic communications consultant and a public relations assistant in terms of educational background:

Strategic Communications ConsultantPublic Relations Assistant
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Strategic communications consultant vs public relations assistant demographics

Here are the differences between strategic communications consultants' and public relations assistants' demographics:

Strategic Communications ConsultantPublic Relations Assistant
Average age4242
Gender ratioMale, 36.3% Female, 63.7%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between strategic communications consultant and public relations assistant duties and responsibilities

Strategic communications consultant example responsibilities.

  • Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
  • Develop internal intranet communication strategy tie to employee engagement, cultural assessment, company s share values and local business goals.
  • Organize daily media report for lottery executives and commissioners by gathering clips through media- monitoring services.

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

Strategic communications consultant vs public relations assistant skills

Common strategic communications consultant skills
  • Press Releases, 11%
  • Web Content, 8%
  • Linkedin, 8%
  • Public Affairs, 8%
  • Facebook, 7%
  • Twitter, 7%
Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%

Browse arts, entertainment, sports, and media jobs