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Strategic communications consultant vs public relations specialist

The differences between strategic communications consultants and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a strategic communications consultant and a public relations specialist. Additionally, a strategic communications consultant has an average salary of $79,405, which is higher than the $48,124 average annual salary of a public relations specialist.

The top three skills for a strategic communications consultant include press releases, web content and linkedin. The most important skills for a public relations specialist are press releases, web content, and project management.

Strategic communications consultant vs public relations specialist overview

Strategic Communications ConsultantPublic Relations Specialist
Yearly salary$79,405$48,124
Hourly rate$38.18$23.14
Growth rate8%8%
Number of jobs29,34229,698
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a strategic communications consultant do?

A strategic communications consultant is involved in the preparation of media releases for a company. This professional often works as a freelancer and is often hired by a media consulting company or by industries such as finance and technology. The core skills that a strategic communications consultant should possess to accomplish his/her or her job responsibilities include strong interpersonal, organizational, and problem-solving skills. The job's education requirements include a bachelor's or master's degree in business, marketing, communication, or a related field.

What does a public relations specialist do?

A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.

Strategic communications consultant vs public relations specialist salary

Strategic communications consultants and public relations specialists have different pay scales, as shown below.

Strategic Communications ConsultantPublic Relations Specialist
Average salary$79,405$48,124
Salary rangeBetween $49,000 And $128,000Between $33,000 And $68,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Finance

Differences between strategic communications consultant and public relations specialist education

There are a few differences between a strategic communications consultant and a public relations specialist in terms of educational background:

Strategic Communications ConsultantPublic Relations Specialist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Strategic communications consultant vs public relations specialist demographics

Here are the differences between strategic communications consultants' and public relations specialists' demographics:

Strategic Communications ConsultantPublic Relations Specialist
Average age4242
Gender ratioMale, 36.3% Female, 63.7%Male, 30.3% Female, 69.7%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between strategic communications consultant and public relations specialist duties and responsibilities

Strategic communications consultant example responsibilities.

  • Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
  • Develop internal intranet communication strategy tie to employee engagement, cultural assessment, company s share values and local business goals.
  • Organize daily media report for lottery executives and commissioners by gathering clips through media- monitoring services.

Public relations specialist example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
  • Launch Instagram account for Chevy Motorsports fans.
  • Promote company through personal blog, twitter and reddit pages.
  • Show more

Strategic communications consultant vs public relations specialist skills

Common strategic communications consultant skills
  • Press Releases, 11%
  • Web Content, 8%
  • Linkedin, 8%
  • Public Affairs, 8%
  • Facebook, 7%
  • Twitter, 7%
Common public relations specialist skills
  • Press Releases, 18%
  • Web Content, 6%
  • Project Management, 5%
  • Facebook, 4%
  • Story Development, 4%
  • Marketing Campaigns, 4%

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