Advertising director vs advertising sales director

The differences between advertising directors and advertising sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising director and an advertising sales director. Additionally, an advertising director has an average salary of $116,829, which is higher than the $76,505 average annual salary of an advertising sales director.

The top three skills for an advertising director include digital marketing, b2b marketing and SEO. The most important skills for an advertising sales director are media sales, revenue growth, and client relationships.

Advertising director vs advertising sales director overview

	Advertising Director	Advertising Sales Director
Yearly salary	$116,829	$76,505
Hourly rate	$56.17	$36.78
Growth rate	10%	10%
Number of jobs	16,270	56,824
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 87%
Average age	39	39
Years of experience	6	6

Advertising director vs advertising sales director salary

Advertising directors and advertising sales directors have different pay scales, as shown below.

	Advertising Director	Advertising Sales Director
Average salary	$116,829	$76,505
Salary range	Between $71,000 And $191,000	Between $52,000 And $110,000
Highest paying City	San Francisco, CA	-
Highest paying state	Nevada	-
Best paying company	Netflix	-
Best paying industry	Media	-

Differences between advertising director and advertising sales director education

There are a few differences between an advertising director and an advertising sales director in terms of educational background:

	Advertising Director	Advertising Sales Director
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 87%
Most common major	Business	Business
Most common college	Northwestern University	Northwestern University

Advertising director vs advertising sales director demographics

Here are the differences between advertising directors' and advertising sales directors' demographics:

	Advertising Director	Advertising Sales Director
Average age	39	39
Gender ratio	Male, 52.7% Female, 47.3%	Male, 57.3% Female, 42.7%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.2% Asian, 7.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising director and advertising sales director duties and responsibilities

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

Advertising sales director example responsibilities.

Achieve continuous profitability improvements through cost reduction programs successful OEM contract negotiations and outsourcing installation program.
Collaborate on social media and operations project to expand CRM platform for demand awareness, lead scoring automation and forecast accuracy.
Develop new accounts while maintaining and upselling existing accounts.

Advertising director vs advertising sales director skills

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%

Common advertising sales director skills

Media Sales, 32%
Revenue Growth, 10%
Client Relationships, 6%
Sales Management, 5%
Account Management, 4%
Sales Strategies, 4%

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Advertising Director
Advertising Director vs Advertising Sales Director

Updated January 8, 2025

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