Advertising director vs national sales director

The differences between advertising directors and national sales directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising director, becoming a national sales director takes usually requires 6-8 years. Additionally, an advertising director has an average salary of $116,829, which is higher than the $99,665 average annual salary of a national sales director.

The top three skills for an advertising director include digital marketing, b2b marketing and SEO. The most important skills for a national sales director are CRM, healthcare, and business development.

Advertising director vs national sales director overview

	Advertising Director	National Sales Director
Yearly salary	$116,829	$99,665
Hourly rate	$56.17	$47.92
Growth rate	10%	5%
Number of jobs	16,270	99,107
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 78%
Average age	39	46
Years of experience	6	8

Advertising director vs national sales director salary

Advertising directors and national sales directors have different pay scales, as shown below.

	Advertising Director	National Sales Director
Average salary	$116,829	$99,665
Salary range	Between $71,000 And $191,000	Between $73,000 And $135,000
Highest paying City	San Francisco, CA	Mountain View, CA
Highest paying state	Nevada	California
Best paying company	Netflix	Cargill
Best paying industry	Media	Pharmaceutical

Differences between advertising director and national sales director education

There are a few differences between an advertising director and a national sales director in terms of educational background:

	Advertising Director	National Sales Director
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	Northwestern University	University of Southern California

Advertising director vs national sales director demographics

Here are the differences between advertising directors' and national sales directors' demographics:

	Advertising Director	National Sales Director
Average age	39	46
Gender ratio	Male, 52.7% Female, 47.3%	Male, 75.9% Female, 24.1%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between advertising director and national sales director duties and responsibilities

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

National sales director example responsibilities.

Manage relationships, POS, and oversee coffee sales for key core accounts H.T.
Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
Develop key POS material to assist the sales force across the country.
Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.
Follow up with program recap including syndicate research to support effectiveness of program as well as ROI analysis.
Partner with vendors to obtain quality merchandise at desirable price points to obtain highest ROI and profit optimization.

Advertising director vs national sales director skills

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%

Common national sales director skills

CRM, 9%
Healthcare, 9%
Business Development, 5%
Product Development, 5%
Revenue Growth, 5%
Salesforce, 4%

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Advertising Director
Advertising Director vs National Sales Director

Updated January 8, 2025

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