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The differences between associate category managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate category manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $76,432 average annual salary of an associate category manager.
The top three skills for an associate category manager include data analysis, category strategies and category performance. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Associate Category Manager | Assistant Marketing Manager | |
| Yearly salary | $76,432 | $94,094 |
| Hourly rate | $36.75 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 42,374 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An associate category manager is responsible for conducting data and statistical analysis from the current market trends to identify opportunities and products that would generate more revenue resources and increase the store's profitability. Associate category managers develop cost-efficient techniques by building a strong business relationship with trusted suppliers and vendors. They also monitor the store's display category according to customers' demands and guide the staff in placing products in the appropriate sections. An associate category manager must have excellent leadership and communication skills, especially in responding to customers' inquiries and concerns and resolving complaints efficiently.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Associate category managers and assistant marketing managers have different pay scales, as shown below.
| Associate Category Manager | Assistant Marketing Manager | |
| Average salary | $76,432 | $94,094 |
| Salary range | Between $58,000 And $99,000 | Between $64,000 And $136,000 |
| Highest paying City | - | Portsmouth, VA |
| Highest paying state | - | Virginia |
| Best paying company | - | General Motors |
| Best paying industry | - | Finance |
There are a few differences between an associate category manager and an assistant marketing manager in terms of educational background:
| Associate Category Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate category managers' and assistant marketing managers' demographics:
| Associate Category Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.6% Female, 57.4% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |