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Associate category manager vs content manager

The differences between associate category managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate category manager and a content manager. Additionally, an associate category manager has an average salary of $76,432, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for an associate category manager include data analysis, category strategies and category performance. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Associate category manager vs content manager overview

Associate Category ManagerContent Manager
Yearly salary$76,432$75,124
Hourly rate$36.75$36.12
Growth rate10%10%
Number of jobs42,374108,058
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does an associate category manager do?

An associate category manager is responsible for conducting data and statistical analysis from the current market trends to identify opportunities and products that would generate more revenue resources and increase the store's profitability. Associate category managers develop cost-efficient techniques by building a strong business relationship with trusted suppliers and vendors. They also monitor the store's display category according to customers' demands and guide the staff in placing products in the appropriate sections. An associate category manager must have excellent leadership and communication skills, especially in responding to customers' inquiries and concerns and resolving complaints efficiently.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Associate category manager vs content manager salary

Associate category managers and content managers have different pay scales, as shown below.

Associate Category ManagerContent Manager
Average salary$76,432$75,124
Salary rangeBetween $58,000 And $99,000Between $50,000 And $111,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Technology

Differences between associate category manager and content manager education

There are a few differences between an associate category manager and a content manager in terms of educational background:

Associate Category ManagerContent Manager
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 77%
Most common majorBusinessEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Associate category manager vs content manager demographics

Here are the differences between associate category managers' and content managers' demographics:

Associate Category ManagerContent Manager
Average age3939
Gender ratioMale, 42.6% Female, 57.4%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between associate category manager and content manager duties and responsibilities

Associate category manager example responsibilities.

  • Manage relationships with primary suppliers including monitoring and purchasing commodities, forecasting, marketing initiatives and quality control.
  • Conduct RFP, analyze data, recommend consolidation of items.
  • Create and analyze RFP's to determine cost structure and desk profitability.
  • Coordinate and execute all online promotions with e-commerce partners.
  • Evaluate POS information, recommending and implementing strategies to improve product performance.
  • Implement unique e-commerce and in-store merchandising strategies while maintaining brand integrity for multiple client accounts.
  • Show more

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Associate category manager vs content manager skills

Common associate category manager skills
  • Data Analysis, 8%
  • Category Strategies, 8%
  • Category Performance, 7%
  • Vendor Relations, 5%
  • PET, 4%
  • RFI, 4%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

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