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The differences between associate category managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate category manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $76,432 average annual salary of an associate category manager.
The top three skills for an associate category manager include data analysis, category strategies and category performance. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Associate Category Manager | Media Manager | |
| Yearly salary | $76,432 | $96,475 |
| Hourly rate | $36.75 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 42,374 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An associate category manager is responsible for conducting data and statistical analysis from the current market trends to identify opportunities and products that would generate more revenue resources and increase the store's profitability. Associate category managers develop cost-efficient techniques by building a strong business relationship with trusted suppliers and vendors. They also monitor the store's display category according to customers' demands and guide the staff in placing products in the appropriate sections. An associate category manager must have excellent leadership and communication skills, especially in responding to customers' inquiries and concerns and resolving complaints efficiently.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Associate category managers and media managers have different pay scales, as shown below.
| Associate Category Manager | Media Manager | |
| Average salary | $76,432 | $96,475 |
| Salary range | Between $58,000 And $99,000 | Between $66,000 And $140,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Pennsylvania |
| Best paying company | - | Meta |
| Best paying industry | - | Automotive |
There are a few differences between an associate category manager and a media manager in terms of educational background:
| Associate Category Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate category managers' and media managers' demographics:
| Associate Category Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.6% Female, 57.4% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |