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Business product manager vs associate product manager

The differences between business product managers and associate product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business product manager and an associate product manager. Additionally, a business product manager has an average salary of $123,607, which is higher than the $89,963 average annual salary of an associate product manager.

The top three skills for a business product manager include product management, project management and market research. The most important skills for an associate product manager are product management, project management, and user stories.

Business product manager vs associate product manager overview

Business Product ManagerAssociate Product Manager
Yearly salary$123,607$89,963
Hourly rate$59.43$43.25
Growth rate10%10%
Number of jobs189,393107,763
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does a business product manager do?

A business product manager is primarily in charge of overseeing a company's product and service development procedures, ensuring quality and marketability. Their responsibilities typically revolve around gathering and analyzing data to understand and identify product requirements, coordinating with the engineering and quality control teams, determining the marketing opportunities, managing the roadmaps, and developing strategies to meet the consumers' needs. Furthermore, as a business product manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does an associate product manager do?

An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.

Business product manager vs associate product manager salary

Business product managers and associate product managers have different pay scales, as shown below.

Business Product ManagerAssociate Product Manager
Average salary$123,607$89,963
Salary rangeBetween $88,000 And $173,000Between $65,000 And $122,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMeta
Best paying industry-Start-up

Differences between business product manager and associate product manager education

There are a few differences between a business product manager and an associate product manager in terms of educational background:

Business Product ManagerAssociate Product Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Business product manager vs associate product manager demographics

Here are the differences between business product managers' and associate product managers' demographics:

Business Product ManagerAssociate Product Manager
Average age3939
Gender ratioMale, 64.1% Female, 35.9%Male, 45.0% Female, 55.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between business product manager and associate product manager duties and responsibilities

Business product manager example responsibilities.

  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Create promotional programs, point of sales materials and aggressive go-to-market strategies that significantly increase sell thru revenue and ROI.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Perform extensive data analysis including financial forecasting, production planning, promotional ROI modeling and syndicate data review to drive recommendations.

Associate product manager example responsibilities.

  • Manage e-commerce packaging program, displays and packaging.
  • Lead a cross-functional team to launch the diabetes monitoring product.
  • Manage seven brand categories in the livestock feed and pet feed industries
  • Manage POS analysis to build sales tools, identify trends, and report performance.
  • Manage cross-functional teams to develop and produce new product for Chinese, UK and European markets.
  • Manage the department of a medical diabetes blood glucose manufacturing leader of visual blood glucose test strips.
  • Show more

Business product manager vs associate product manager skills

Common business product manager skills
  • Product Management, 14%
  • Project Management, 7%
  • Market Research, 5%
  • Market Trends, 5%
  • User Stories, 5%
  • Emerging Technologies, 5%
Common associate product manager skills
  • Product Management, 9%
  • Project Management, 6%
  • User Stories, 5%
  • Market Research, 5%
  • PowerPoint, 4%
  • Customer Service, 4%

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