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Business product manager vs product line manager

The differences between business product managers and product line managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business product manager and a product line manager. Additionally, a business product manager has an average salary of $123,607, which is higher than the $97,237 average annual salary of a product line manager.

The top three skills for a business product manager include product management, project management and market research. The most important skills for a product line manager are product management, customer service, and PLM.

Business product manager vs product line manager overview

Business Product ManagerProduct Line Manager
Yearly salary$123,607$97,237
Hourly rate$59.43$46.75
Growth rate10%10%
Number of jobs189,393158,908
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a business product manager do?

A business product manager is primarily in charge of overseeing a company's product and service development procedures, ensuring quality and marketability. Their responsibilities typically revolve around gathering and analyzing data to understand and identify product requirements, coordinating with the engineering and quality control teams, determining the marketing opportunities, managing the roadmaps, and developing strategies to meet the consumers' needs. Furthermore, as a business product manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a product line manager do?

A product line manager is an individual who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.

Business product manager vs product line manager salary

Business product managers and product line managers have different pay scales, as shown below.

Business Product ManagerProduct Line Manager
Average salary$123,607$97,237
Salary rangeBetween $88,000 And $173,000Between $52,000 And $178,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaON Semiconductor
Best paying industry-Energy

Differences between business product manager and product line manager education

There are a few differences between a business product manager and a product line manager in terms of educational background:

Business Product ManagerProduct Line Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Business product manager vs product line manager demographics

Here are the differences between business product managers' and product line managers' demographics:

Business Product ManagerProduct Line Manager
Average age3939
Gender ratioMale, 64.1% Female, 35.9%Male, 78.8% Female, 21.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between business product manager and product line manager duties and responsibilities

Business product manager example responsibilities.

  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Create promotional programs, point of sales materials and aggressive go-to-market strategies that significantly increase sell thru revenue and ROI.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Perform extensive data analysis including financial forecasting, production planning, promotional ROI modeling and syndicate data review to drive recommendations.

Product line manager example responsibilities.

  • Lead Sr. VP staff to define a business partner program.
  • Hire 35 RN's as well to manage Alere business to support their CHF program.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Discuss various cloud base and on prem solution options to host the controller software.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Develop and implement the comprehensive GTM and marketing plans.
  • Show more

Business product manager vs product line manager skills

Common business product manager skills
  • Product Management, 14%
  • Project Management, 7%
  • Market Research, 5%
  • Market Trends, 5%
  • User Stories, 5%
  • Emerging Technologies, 5%
Common product line manager skills
  • Product Management, 7%
  • Customer Service, 6%
  • PLM, 5%
  • Project Management, 5%
  • Market Research, 4%
  • Market Trends, 4%

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