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The differences between business product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business product manager and a product marketing manager. Additionally, a business product manager has an average salary of $123,607, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a business product manager include product management, project management and market research. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Business Product Manager | Product Marketing Manager | |
| Yearly salary | $123,607 | $112,220 |
| Hourly rate | $59.43 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 189,393 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A business product manager is primarily in charge of overseeing a company's product and service development procedures, ensuring quality and marketability. Their responsibilities typically revolve around gathering and analyzing data to understand and identify product requirements, coordinating with the engineering and quality control teams, determining the marketing opportunities, managing the roadmaps, and developing strategies to meet the consumers' needs. Furthermore, as a business product manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Business product managers and product marketing managers have different pay scales, as shown below.
| Business Product Manager | Product Marketing Manager | |
| Average salary | $123,607 | $112,220 |
| Salary range | Between $88,000 And $173,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | - | Technology |
There are a few differences between a business product manager and a product marketing manager in terms of educational background:
| Business Product Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business product managers' and product marketing managers' demographics:
| Business Product Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.1% Female, 35.9% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |