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The differences between business product managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business product manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $123,607 average annual salary of a business product manager.
The top three skills for a business product manager include product management, project management and market research. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Business Product Manager | Senior Product Marketing Manager | |
| Yearly salary | $123,607 | $128,471 |
| Hourly rate | $59.43 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 189,393 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A business product manager is primarily in charge of overseeing a company's product and service development procedures, ensuring quality and marketability. Their responsibilities typically revolve around gathering and analyzing data to understand and identify product requirements, coordinating with the engineering and quality control teams, determining the marketing opportunities, managing the roadmaps, and developing strategies to meet the consumers' needs. Furthermore, as a business product manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Business product managers and senior product marketing managers have different pay scales, as shown below.
| Business Product Manager | Senior Product Marketing Manager | |
| Average salary | $123,607 | $128,471 |
| Salary range | Between $88,000 And $173,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Roku |
| Best paying industry | - | Technology |
There are a few differences between a business product manager and a senior product marketing manager in terms of educational background:
| Business Product Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business product managers' and senior product marketing managers' demographics:
| Business Product Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.1% Female, 35.9% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |