Post job

Campaign coordinator vs public relations assistant

The differences between campaign coordinators and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign coordinator and a public relations assistant. Additionally, a public relations assistant has an average salary of $46,197, which is higher than the $41,865 average annual salary of a campaign coordinator.

The top three skills for a campaign coordinator include digital marketing, CRM and powerpoint. The most important skills for a public relations assistant are press releases, facebook, and twitter.

Campaign coordinator vs public relations assistant overview

Campaign CoordinatorPublic Relations Assistant
Yearly salary$41,865$46,197
Hourly rate$20.13$22.21
Growth rate8%8%
Number of jobs24,80126,021
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a campaign coordinator do?

A campaign coordinator is responsible for managing media campaigns and press communications for marketing efforts on business or other industry needs. Campaign coordinators perform administrative and clerical duties under the supervision of a campaign manager and develop event activities according to the campaign theme and requirements. They also coordinate schedules with the participants, suppliers, and third-party vendors. A campaign coordinator must have excellent communication and organizational skills, especially in documenting reports, managing expenses, and responding to inquiries and concerns.

What does a public relations assistant do?

A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.

Campaign coordinator vs public relations assistant salary

Campaign coordinators and public relations assistants have different pay scales, as shown below.

Campaign CoordinatorPublic Relations Assistant
Average salary$41,865$46,197
Salary rangeBetween $28,000 And $61,000Between $34,000 And $61,000
Highest paying CityWashington, DCSeattle, WA
Highest paying stateCaliforniaWashington
Best paying companySquareCalifornia Institute of Technology
Best paying industryMediaFinance

Differences between campaign coordinator and public relations assistant education

There are a few differences between a campaign coordinator and a public relations assistant in terms of educational background:

Campaign CoordinatorPublic Relations Assistant
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 81%
Most common majorPolitical ScienceCommunication
Most common collegeStanford UniversityNorthwestern University

Campaign coordinator vs public relations assistant demographics

Here are the differences between campaign coordinators' and public relations assistants' demographics:

Campaign CoordinatorPublic Relations Assistant
Average age4242
Gender ratioMale, 36.9% Female, 63.1%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between campaign coordinator and public relations assistant duties and responsibilities

Campaign coordinator example responsibilities.

  • Manage monthly billing reports, connect sponsors with orphans, update orphan biographies.
  • Develop and manage social media channels (Facebook page, MailChimp and website) of the organization.
  • Manage and coordinate the workload of the release team members and are responsible for organizing and hosting all production release windows.
  • Volunteer in a grassroots voter outreach initiative by canvassing in local neighborhoods and cold calling to influence voters.
  • Design, create and distribute personalized promotional materials via PowerPoint presentations.
  • Study the efficacy of grassroots organizing.
  • Show more

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

Campaign coordinator vs public relations assistant skills

Common campaign coordinator skills
  • Digital Marketing, 14%
  • CRM, 8%
  • PowerPoint, 8%
  • Community Outreach, 6%
  • Twitter, 6%
  • Campaign Performance, 4%
Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%

Browse arts, entertainment, sports, and media jobs