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The differences between category analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a category analyst and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $60,658 average annual salary of a category analyst.
The top three skills for a category analyst include powerpoint, IRI and data analysis. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Category Analyst | Senior Marketing Analyst | |
| Yearly salary | $60,658 | $83,321 |
| Hourly rate | $29.16 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 17,182 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A category analyst is responsible for evaluating the category management systems to improve efficiency and maximize the productivity of distribution departments and achieve the highest customer satisfaction. Category analysts coordinate with suppliers and third-party vendors, negotiate pricing contracts, research on current market trends for product selection, and maintain the adequacy of stock inventories. They also develop cost-reduction techniques by conducting data analysis and studying the current operational policies. A category analyst works closely with the marketing and sales team to identify business opportunities, implementing promotional techniques, and increase brand awareness to the public market.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Category analysts and senior marketing analysts have different pay scales, as shown below.
| Category Analyst | Senior Marketing Analyst | |
| Average salary | $60,658 | $83,321 |
| Salary range | Between $43,000 And $84,000 | Between $63,000 And $109,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Delaware | Washington |
| Best paying company | Amazon | Credit Karma |
| Best paying industry | Education | Finance |
There are a few differences between a category analyst and a senior marketing analyst in terms of educational background:
| Category Analyst | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between category analysts' and senior marketing analysts' demographics:
| Category Analyst | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.4% Female, 51.6% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.9% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |