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The differences between consumer education specialists and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a consumer education specialist and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $47,104 average annual salary of a consumer education specialist.
The top three skills for a consumer education specialist include business development, phone calls and customer service. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Consumer Education Specialist | Social Media Specialist | |
| Yearly salary | $47,104 | $51,584 |
| Hourly rate | $22.65 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 46,002 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 54% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A consumer education specialist is responsible for providing educational training for a company's products to consumers. Other duties and responsibilities will include assisting the development of new educational materials, acknowledging and helping customers, and maintaining a database for appointments, phone calls, and special events. Additionally, you are expected to aid in defining educational objectives and providing recommendations for improvement. As a consumer education specialist, you are also responsible for analyzing and resolving customer complaints and assisting in maintaining customer satisfaction.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Consumer education specialists and social media specialists have different pay scales, as shown below.
| Consumer Education Specialist | Social Media Specialist | |
| Average salary | $47,104 | $51,584 |
| Salary range | Between $31,000 And $69,000 | Between $38,000 And $68,000 |
| Highest paying City | Washington, DC | Washington, DC |
| Highest paying state | Washington | Hawaii |
| Best paying company | Granite State College | McKinsey & Company Inc |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a consumer education specialist and a social media specialist in terms of educational background:
| Consumer Education Specialist | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 54% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between consumer education specialists' and social media specialists' demographics:
| Consumer Education Specialist | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 33.2% Female, 66.8% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |