Corporate director of marketing vs account director

The differences between corporate directors of marketing and account directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a corporate director of marketing, becoming an account director takes usually requires 6-8 years. Additionally, an account director has an average salary of $114,728, which is higher than the $113,116 average annual salary of a corporate director of marketing.

The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for an account director are account management, project management, and work ethic.

Corporate director of marketing vs account director overview

	Corporate Director Of Marketing	Account Director
Yearly salary	$113,116	$114,728
Hourly rate	$54.38	$55.16
Growth rate	10%	5%
Number of jobs	107,662	132,260
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 80%
Average age	39	46
Years of experience	10	8

What does a corporate director of marketing do?

Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.

What does an account director do?

An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.

Corporate director of marketing vs account director salary

Corporate directors of marketing and account directors have different pay scales, as shown below.

	Corporate Director Of Marketing	Account Director
Average salary	$113,116	$114,728
Salary range	Between $73,000 And $173,000	Between $82,000 And $158,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Alaska	New Jersey
Best paying company	Meta	BuzzFeed
Best paying industry	Technology	Professional

Differences between corporate director of marketing and account director education

There are a few differences between a corporate director of marketing and an account director in terms of educational background:

	Corporate Director Of Marketing	Account Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Corporate director of marketing vs account director demographics

Here are the differences between corporate directors of marketing' and account directors' demographics:

	Corporate Director Of Marketing	Account Director
Average age	39	46
Gender ratio	Male, 48.8% Female, 51.2%	Male, 50.9% Female, 49.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between corporate director of marketing and account director duties and responsibilities

Corporate director of marketing example responsibilities.

Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Introduce social media, SEO, SEM, email marketing.
Recruit by CMO of PNC for position . )
Report to CMO, sit on global marketing leadership team.

Account director example responsibilities.

Manage coordination with HCP agencies for launch.
Manage the development and creation of print and broadcast advertising and in-store merchandising.
Manage relationships with all GPO pharmacy, medical device, and physician preference teams.
Manage client accounts as well as introducing cross selling into other verticals to increase the portfolio.
Manage RFP / RFI process and drive all opportunities that provide a consultative, long-term solution and support.
Increase clients SEO rankings and achieve first page placement both locally and nationally for highly search phrases for a client.

Corporate director of marketing vs account director skills

Common corporate director of marketing skills

Digital Marketing, 13%
Marketing Campaigns, 7%
Brand Management, 6%
Email Campaigns, 6%
ROI, 5%
Integrated Marketing, 4%

Common account director skills

Account Management, 9%
Project Management, 7%
Work Ethic, 7%
Healthcare, 7%
Digital Marketing, 5%
Email Marketing, 4%

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Corporate Director Of Marketing
Corporate Director Of Marketing vs Account Director

Updated January 8, 2025

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