Corporate director of marketing vs assistant marketing director

The differences between corporate directors of marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate director of marketing and an assistant marketing director. Additionally, a corporate director of marketing has an average salary of $113,116, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Corporate director of marketing vs assistant marketing director overview

	Corporate Director Of Marketing	Assistant Marketing Director
Yearly salary	$113,116	$55,415
Hourly rate	$54.38	$26.64
Growth rate	10%	10%
Number of jobs	107,662	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a corporate director of marketing do?

Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Corporate director of marketing vs assistant marketing director salary

Corporate directors of marketing and assistant marketing directors have different pay scales, as shown below.

	Corporate Director Of Marketing	Assistant Marketing Director
Average salary	$113,116	$55,415
Salary range	Between $73,000 And $173,000	Between $35,000 And $86,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Alaska	California
Best paying company	Meta	Moody's
Best paying industry	Technology	-

Differences between corporate director of marketing and assistant marketing director education

There are a few differences between a corporate director of marketing and an assistant marketing director in terms of educational background:

	Corporate Director Of Marketing	Assistant Marketing Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Corporate director of marketing vs assistant marketing director demographics

Here are the differences between corporate directors of marketing' and assistant marketing directors' demographics:

	Corporate Director Of Marketing	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between corporate director of marketing and assistant marketing director duties and responsibilities

Corporate director of marketing example responsibilities.

Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Introduce social media, SEO, SEM, email marketing.
Recruit by CMO of PNC for position . )
Report to CMO, sit on global marketing leadership team.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Corporate director of marketing vs assistant marketing director skills

Common corporate director of marketing skills

Digital Marketing, 13%
Marketing Campaigns, 7%
Brand Management, 6%
Email Campaigns, 6%
ROI, 5%
Integrated Marketing, 4%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Corporate Director Of Marketing
Corporate Director Of Marketing vs Assistant Marketing Director

Updated January 8, 2025

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