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The differences between corporate directors of marketing and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate director of marketing and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $113,116 average annual salary of a corporate director of marketing.
The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Corporate Director Of Marketing | Marketing Vice President | |
| Yearly salary | $113,116 | $177,188 |
| Hourly rate | $54.38 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,662 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Corporate directors of marketing and marketing vice presidents have different pay scales, as shown below.
| Corporate Director Of Marketing | Marketing Vice President | |
| Average salary | $113,116 | $177,188 |
| Salary range | Between $73,000 And $173,000 | Between $121,000 And $258,000 |
| Highest paying City | Providence, RI | San Francisco, CA |
| Highest paying state | Alaska | Oregon |
| Best paying company | Meta | Coty |
| Best paying industry | Technology | Retail |
There are a few differences between a corporate director of marketing and a marketing vice president in terms of educational background:
| Corporate Director Of Marketing | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between corporate directors of marketing' and marketing vice presidents' demographics:
| Corporate Director Of Marketing | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |