Corporate director of marketing vs senior manager of marketing

The differences between corporate directors of marketing and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate director of marketing and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $113,116 average annual salary of a corporate director of marketing.

The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Corporate director of marketing vs senior manager of marketing overview

	Corporate Director Of Marketing	Senior Manager Of Marketing
Yearly salary	$113,116	$118,350
Hourly rate	$54.38	$56.90
Growth rate	10%	10%
Number of jobs	107,662	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a corporate director of marketing do?

Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Corporate director of marketing vs senior manager of marketing salary

Corporate directors of marketing and senior managers of marketing have different pay scales, as shown below.

	Corporate Director Of Marketing	Senior Manager Of Marketing
Average salary	$113,116	$118,350
Salary range	Between $73,000 And $173,000	Between $92,000 And $151,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Alaska	California
Best paying company	Meta	Roku
Best paying industry	Technology	Technology

Differences between corporate director of marketing and senior manager of marketing education

There are a few differences between a corporate director of marketing and a senior manager of marketing in terms of educational background:

	Corporate Director Of Marketing	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Corporate director of marketing vs senior manager of marketing demographics

Here are the differences between corporate directors of marketing' and senior managers of marketing' demographics:

	Corporate Director Of Marketing	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between corporate director of marketing and senior manager of marketing duties and responsibilities

Corporate director of marketing example responsibilities.

Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Introduce social media, SEO, SEM, email marketing.
Recruit by CMO of PNC for position . )
Report to CMO, sit on global marketing leadership team.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Corporate director of marketing vs senior manager of marketing skills

Common corporate director of marketing skills

Digital Marketing, 13%
Marketing Campaigns, 7%
Brand Management, 6%
Email Campaigns, 6%
ROI, 5%
Integrated Marketing, 4%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Corporate Director Of Marketing
Corporate Director Of Marketing vs Senior Manager Of Marketing

Updated January 8, 2025

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