Development director vs campaign manager

The differences between development directors and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a development director and a campaign manager. Additionally, a development director has an average salary of $107,044, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a development director include digital marketing, oversight and patients. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Development director vs campaign manager overview

	Development Director	Campaign Manager
Yearly salary	$107,044	$78,890
Hourly rate	$51.46	$37.93
Growth rate	8%	8%
Number of jobs	63,008	12,293
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 78%
Average age	42	42
Years of experience	4	4

What does a development director do?

A development director is an individual who is responsible for securing funds and sponsors for non-profit organizations. Development directors must actively seek new business partners and develop relationships with volunteers and donors. They meet with members of the development team to help advertise and promote brand awareness and funding. Development directors must possess skills and experience in managing human resources, marketing, and budgeting functions. They must also obtain a bachelor's degree in business management, public relations, or related field.

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

Development director vs campaign manager salary

Development directors and campaign managers have different pay scales, as shown below.

	Development Director	Campaign Manager
Average salary	$107,044	$78,890
Salary range	Between $64,000 And $177,000	Between $56,000 And $109,000
Highest paying City	Jersey City, NJ	Boston, MA
Highest paying state	New Jersey	Nevada
Best paying company	Cornerstone Research	Apple
Best paying industry	-	Technology

Differences between development director and campaign manager education

There are a few differences between a development director and a campaign manager in terms of educational background:

	Development Director	Campaign Manager
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 78%
Most common major	Business	Political Science
Most common college	Stanford University	Stanford University

Development director vs campaign manager demographics

Here are the differences between development directors' and campaign managers' demographics:

	Development Director	Campaign Manager
Average age	42	42
Gender ratio	Male, 50.2% Female, 49.8%	Male, 54.3% Female, 45.7%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between development director and campaign manager duties and responsibilities

Development director example responsibilities.

Manage CRM program for coordination and partnerships with marketing resources.
Manage website re-launch, create communications plan, co-le rebranding taskforce.
Manage clients and internal production team to meet budget and scope of contract eLearning solutions.
Help manage the CRM system with input and output for the resource development department and the entire organization.
Manage analytical method validation and method transfer to QC and CMOs for APIs, excipients, and finish products.
Hire, manage and train a team of six sourcing professionals as well as a team of 3 QA managers.

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Development director vs campaign manager skills

Common development director skills

Digital Marketing, 8%
Oversight, 6%
Patients, 6%
Lead Generation, 5%
ROI, 4%
Project Management, 4%

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

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Development Director
Development Director vs Campaign Manager

Updated January 8, 2025

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