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Digital communication specialist vs account coordinator

The differences between digital communication specialists and account coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital communication specialist and an account coordinator. Additionally, a digital communication specialist has an average salary of $59,208, which is higher than the $39,973 average annual salary of an account coordinator.

The top three skills for a digital communication specialist include digital communications, digital marketing and wordpress. The most important skills for an account coordinator are customer service, data entry, and powerpoint.

Digital communication specialist vs account coordinator overview

Digital Communication SpecialistAccount Coordinator
Yearly salary$59,208$39,973
Hourly rate$28.47$19.22
Growth rate8%8%
Number of jobs29,19793,480
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Average age4242
Years of experience44

What does a digital communication specialist do?

A digital communication specialist is responsible for managing and analyzing the effectiveness of media campaigns and digital presence. Digital communication specialists create engaging content to publish on various media outlets that would highlight the company's services and other requirements. They may also connect with the existing and potential customers by responding to their inquiries and requests and acknowledging their concerns. A digital communication specialist must have excellent communication and technical skills, especially in utilizing software tools and programs to design attractive content that would engage the target audience.

What does an account coordinator do?

An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.

Digital communication specialist vs account coordinator salary

Digital communication specialists and account coordinators have different pay scales, as shown below.

Digital Communication SpecialistAccount Coordinator
Average salary$59,208$39,973
Salary rangeBetween $45,000 And $77,000Between $29,000 And $54,000
Highest paying CityTrenton, NJWashington, DC
Highest paying stateNew JerseyNew York
Best paying companyMcKinsey & Company IncThe American Musical and Dramatic Academy
Best paying industryHealth CareProfessional

Differences between digital communication specialist and account coordinator education

There are a few differences between a digital communication specialist and an account coordinator in terms of educational background:

Digital Communication SpecialistAccount Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Most common majorCommunicationBusiness
Most common collegeNorthwestern UniversityNorthwestern University

Digital communication specialist vs account coordinator demographics

Here are the differences between digital communication specialists' and account coordinators' demographics:

Digital Communication SpecialistAccount Coordinator
Average age4242
Gender ratioMale, 48.1% Female, 51.9%Male, 27.5% Female, 72.5%
Race ratioBlack or African American, 10.5% Unknown, 4.9% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between digital communication specialist and account coordinator duties and responsibilities

Digital communication specialist example responsibilities.

  • Manage the company facebook page.
  • Maintain distribution lists and manage and update HTML templates.
  • Manage websites and blogs using Wordpress, MODX, and others.
  • Manage copywriting for social media, website, blogs and print reports.
  • Manage organizational website using content management and HTML.
  • Develop and post product demos on YouTube, providing quick understanding of functionality to differentiate solutions and generate leads.
  • Show more

Account coordinator example responsibilities.

  • Manage service activations and product fulfillment, ESN changes, activations, deactivations and overall customer service satisfaction.
  • Manage bookkeeper and QuickBooks tabulations.
  • Manage client and prospect database for marketing purposes through Salesforce.com.
  • Capitalize on strong organizational and interpersonal skills to expertly manage the regional provider enrollment system for Medicare and Medicaid memberships.
  • Design business cards, letterhead and CRM.
  • Update forecast in CRM from all sales opportunities.
  • Show more

Digital communication specialist vs account coordinator skills

Common digital communication specialist skills
  • Digital Communications, 12%
  • Digital Marketing, 5%
  • WordPress, 5%
  • Facebook, 4%
  • Graphic Design, 4%
  • Twitter, 4%
Common account coordinator skills
  • Customer Service, 23%
  • Data Entry, 9%
  • PowerPoint, 7%
  • Account Management, 7%
  • Project Management, 5%
  • Account Executives, 4%

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