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Digital communication specialist vs communications coordinator

The differences between digital communication specialists and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital communication specialist and a communications coordinator. Additionally, a digital communication specialist has an average salary of $59,208, which is higher than the $47,075 average annual salary of a communications coordinator.

The top three skills for a digital communication specialist include digital communications, digital marketing and wordpress. The most important skills for a communications coordinator are customer service, web content, and event planning.

Digital communication specialist vs communications coordinator overview

Digital Communication SpecialistCommunications Coordinator
Yearly salary$59,208$47,075
Hourly rate$28.47$22.63
Growth rate8%8%
Number of jobs29,19739,790
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a digital communication specialist do?

A digital communication specialist is responsible for managing and analyzing the effectiveness of media campaigns and digital presence. Digital communication specialists create engaging content to publish on various media outlets that would highlight the company's services and other requirements. They may also connect with the existing and potential customers by responding to their inquiries and requests and acknowledging their concerns. A digital communication specialist must have excellent communication and technical skills, especially in utilizing software tools and programs to design attractive content that would engage the target audience.

What does a communications coordinator do?

A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.

Digital communication specialist vs communications coordinator salary

Digital communication specialists and communications coordinators have different pay scales, as shown below.

Digital Communication SpecialistCommunications Coordinator
Average salary$59,208$47,075
Salary rangeBetween $45,000 And $77,000Between $34,000 And $63,000
Highest paying CityTrenton, NJWashington, DC
Highest paying stateNew JerseyNew Jersey
Best paying companyMcKinsey & Company IncMicrosoft
Best paying industryHealth CareGovernment

Differences between digital communication specialist and communications coordinator education

There are a few differences between a digital communication specialist and a communications coordinator in terms of educational background:

Digital Communication SpecialistCommunications Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityStanford University

Digital communication specialist vs communications coordinator demographics

Here are the differences between digital communication specialists' and communications coordinators' demographics:

Digital Communication SpecialistCommunications Coordinator
Average age4242
Gender ratioMale, 48.1% Female, 51.9%Male, 29.4% Female, 70.6%
Race ratioBlack or African American, 10.5% Unknown, 4.9% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between digital communication specialist and communications coordinator duties and responsibilities

Digital communication specialist example responsibilities.

  • Manage the company facebook page.
  • Maintain distribution lists and manage and update HTML templates.
  • Manage websites and blogs using Wordpress, MODX, and others.
  • Manage copywriting for social media, website, blogs and print reports.
  • Manage organizational website using content management and HTML.
  • Develop and post product demos on YouTube, providing quick understanding of functionality to differentiate solutions and generate leads.
  • Show more

Communications coordinator example responsibilities.

  • Launch and manage the corporate Instagram account @ xcelenergy.
  • Manage and maintain the admission website by using basic knowledge of HTML and web editing templates.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Contribute brand appropriate content for: blog, instagram, and twitter.
  • General administrative and marketing duties including sending e-marketing campaigns, updating intranet and SharePoint sites, and publishing public relations newsletters.
  • Monitor the daily work of the travel agency booking agents.
  • Show more

Digital communication specialist vs communications coordinator skills

Common digital communication specialist skills
  • Digital Communications, 12%
  • Digital Marketing, 5%
  • WordPress, 5%
  • Facebook, 4%
  • Graphic Design, 4%
  • Twitter, 4%
Common communications coordinator skills
  • Customer Service, 7%
  • Web Content, 7%
  • Event Planning, 6%
  • Press Releases, 5%
  • Patients, 5%
  • Community Events, 5%

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