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The differences between digital communication specialists and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital communication specialist and a media coordinator. Additionally, a digital communication specialist has an average salary of $59,208, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a digital communication specialist include digital communications, digital marketing and wordpress. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Digital Communication Specialist | Media Coordinator | |
| Yearly salary | $59,208 | $47,471 |
| Hourly rate | $28.47 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 29,197 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 82% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital communication specialist is responsible for managing and analyzing the effectiveness of media campaigns and digital presence. Digital communication specialists create engaging content to publish on various media outlets that would highlight the company's services and other requirements. They may also connect with the existing and potential customers by responding to their inquiries and requests and acknowledging their concerns. A digital communication specialist must have excellent communication and technical skills, especially in utilizing software tools and programs to design attractive content that would engage the target audience.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Digital communication specialists and media coordinators have different pay scales, as shown below.
| Digital Communication Specialist | Media Coordinator | |
| Average salary | $59,208 | $47,471 |
| Salary range | Between $45,000 And $77,000 | Between $34,000 And $64,000 |
| Highest paying City | Trenton, NJ | Urban Honolulu, HI |
| Highest paying state | New Jersey | Hawaii |
| Best paying company | McKinsey & Company Inc | The Joffrey Ballet |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between a digital communication specialist and a media coordinator in terms of educational background:
| Digital Communication Specialist | Media Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 82% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital communication specialists' and media coordinators' demographics:
| Digital Communication Specialist | Media Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 48.1% Female, 51.9% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 10.5% Unknown, 4.9% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |