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The differences between digital communication specialists and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital communication specialist and a public relations coordinator. Additionally, a digital communication specialist has an average salary of $59,208, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a digital communication specialist include digital communications, digital marketing and wordpress. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Digital Communication Specialist | Public Relations Coordinator | |
| Yearly salary | $59,208 | $46,225 |
| Hourly rate | $28.47 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 29,197 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital communication specialist is responsible for managing and analyzing the effectiveness of media campaigns and digital presence. Digital communication specialists create engaging content to publish on various media outlets that would highlight the company's services and other requirements. They may also connect with the existing and potential customers by responding to their inquiries and requests and acknowledging their concerns. A digital communication specialist must have excellent communication and technical skills, especially in utilizing software tools and programs to design attractive content that would engage the target audience.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Digital communication specialists and public relations coordinators have different pay scales, as shown below.
| Digital Communication Specialist | Public Relations Coordinator | |
| Average salary | $59,208 | $46,225 |
| Salary range | Between $45,000 And $77,000 | Between $35,000 And $60,000 |
| Highest paying City | Trenton, NJ | Washington, DC |
| Highest paying state | New Jersey | Virginia |
| Best paying company | McKinsey & Company Inc | Shiseido |
| Best paying industry | Health Care | Health Care |
There are a few differences between a digital communication specialist and a public relations coordinator in terms of educational background:
| Digital Communication Specialist | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital communication specialists' and public relations coordinators' demographics:
| Digital Communication Specialist | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 48.1% Female, 51.9% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.5% Unknown, 4.9% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |