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The differences between digital communication specialists and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital communication specialist and a public relations. Additionally, a digital communication specialist has an average salary of $59,208, which is higher than the $48,383 average annual salary of a public relations.
The top three skills for a digital communication specialist include digital communications, digital marketing and wordpress. The most important skills for a public relations are press releases, web content, and facebook.
| Digital Communication Specialist | Public Relations | |
| Yearly salary | $59,208 | $48,383 |
| Hourly rate | $28.47 | $23.26 |
| Growth rate | 8% | 8% |
| Number of jobs | 29,197 | 22,721 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital communication specialist is responsible for managing and analyzing the effectiveness of media campaigns and digital presence. Digital communication specialists create engaging content to publish on various media outlets that would highlight the company's services and other requirements. They may also connect with the existing and potential customers by responding to their inquiries and requests and acknowledging their concerns. A digital communication specialist must have excellent communication and technical skills, especially in utilizing software tools and programs to design attractive content that would engage the target audience.
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
Digital communication specialists and public relations have different pay scales, as shown below.
| Digital Communication Specialist | Public Relations | |
| Average salary | $59,208 | $48,383 |
| Salary range | Between $45,000 And $77,000 | Between $32,000 And $72,000 |
| Highest paying City | Trenton, NJ | Richmond, VA |
| Highest paying state | New Jersey | Virginia |
| Best paying company | McKinsey & Company Inc | Edelman Financial Engines |
| Best paying industry | Health Care | Professional |
There are a few differences between a digital communication specialist and a public relations in terms of educational background:
| Digital Communication Specialist | Public Relations | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between digital communication specialists' and public relations' demographics:
| Digital Communication Specialist | Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 48.1% Female, 51.9% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 10.5% Unknown, 4.9% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |