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The differences between digital communications managers and communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital communications manager, becoming a communications manager takes usually requires 2-4 years. Additionally, a communications manager has an average salary of $81,304, which is higher than the $70,102 average annual salary of a digital communications manager.
The top three skills for a digital communications manager include SEO, powerpoint and A/B. The most important skills for a communications manager are customer service, property management, and yardi.
| Digital Communications Manager | Communications Manager | |
| Yearly salary | $70,102 | $81,304 |
| Hourly rate | $33.70 | $39.09 |
| Growth rate | 10% | 8% |
| Number of jobs | 74,036 | 26,350 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 70% |
| Average age | 39 | 42 |
| Years of experience | 10 | 4 |
A digital communications manager is an individual who is responsible for promoting the products and goals of an organization to the public using the latest digital marketing strategies. Digital communications managers are required to supervise the daily ownership of the content and management of the organization's website and other digital platforms owned by them. They must work closely with the organization's campaign staff so that they can identify compelling ideas for web stories and maintain a content pipeline. Digital communications managers are also required to be up-to-date with current digital trends and developments.
A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.
Digital communications managers and communications managers have different pay scales, as shown below.
| Digital Communications Manager | Communications Manager | |
| Average salary | $70,102 | $81,304 |
| Salary range | Between $45,000 And $107,000 | Between $53,000 And $122,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Citi | McKinsey & Company Inc |
| Best paying industry | Media | - |
There are a few differences between a digital communications manager and a communications manager in terms of educational background:
| Digital Communications Manager | Communications Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 70% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between digital communications managers' and communications managers' demographics:
| Digital Communications Manager | Communications Manager | |
| Average age | 39 | 42 |
| Gender ratio | Male, 42.9% Female, 57.1% | Male, 34.9% Female, 65.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |