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Digital communications manager vs content manager

The differences between digital communications managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital communications manager and a content manager. Additionally, a content manager has an average salary of $75,124, which is higher than the $70,102 average annual salary of a digital communications manager.

The top three skills for a digital communications manager include SEO, powerpoint and A/B. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Digital communications manager vs content manager overview

Digital Communications ManagerContent Manager
Yearly salary$70,102$75,124
Hourly rate$33.70$36.12
Growth rate10%10%
Number of jobs74,036108,058
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a digital communications manager do?

A digital communications manager is an individual who is responsible for promoting the products and goals of an organization to the public using the latest digital marketing strategies. Digital communications managers are required to supervise the daily ownership of the content and management of the organization's website and other digital platforms owned by them. They must work closely with the organization's campaign staff so that they can identify compelling ideas for web stories and maintain a content pipeline. Digital communications managers are also required to be up-to-date with current digital trends and developments.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Digital communications manager vs content manager salary

Digital communications managers and content managers have different pay scales, as shown below.

Digital Communications ManagerContent Manager
Average salary$70,102$75,124
Salary rangeBetween $45,000 And $107,000Between $50,000 And $111,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandWashington
Best paying companyCitiMeta
Best paying industryMediaTechnology

Differences between digital communications manager and content manager education

There are a few differences between a digital communications manager and a content manager in terms of educational background:

Digital Communications ManagerContent Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Most common majorCommunicationEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital communications manager vs content manager demographics

Here are the differences between digital communications managers' and content managers' demographics:

Digital Communications ManagerContent Manager
Average age3939
Gender ratioMale, 42.9% Female, 57.1%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital communications manager and content manager duties and responsibilities

Digital communications manager example responsibilities.

  • Manage an internal development and QA staff with on-going freelance/contractor support.
  • Founded and maintain the department HTML newsletter.
  • Create daily video memes and post to Facebook.
  • Create and maintain content production for Facebook page.
  • Lead re-design of entire site; build out all pages myself within a WordPress template.
  • Develop and execute a CRM strategy using customer behavior data to increase customer retention.
  • Show more

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Digital communications manager vs content manager skills

Common digital communications manager skills
  • SEO, 8%
  • PowerPoint, 6%
  • A/B, 5%
  • KPIs, 5%
  • Digital Marketing, 5%
  • Twitter, 4%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

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