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Digital communications manager vs director of communications and marketing

The differences between digital communications managers and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital communications manager and a director of communications and marketing. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $70,102 average annual salary of a digital communications manager.

The top three skills for a digital communications manager include SEO, powerpoint and A/B. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Digital communications manager vs director of communications and marketing overview

Digital Communications ManagerDirector Of Communications And Marketing
Yearly salary$70,102$87,324
Hourly rate$33.70$41.98
Growth rate10%10%
Number of jobs74,036109,600
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does a digital communications manager do?

A digital communications manager is an individual who is responsible for promoting the products and goals of an organization to the public using the latest digital marketing strategies. Digital communications managers are required to supervise the daily ownership of the content and management of the organization's website and other digital platforms owned by them. They must work closely with the organization's campaign staff so that they can identify compelling ideas for web stories and maintain a content pipeline. Digital communications managers are also required to be up-to-date with current digital trends and developments.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Digital communications manager vs director of communications and marketing salary

Digital communications managers and directors of communications and marketing have different pay scales, as shown below.

Digital Communications ManagerDirector Of Communications And Marketing
Average salary$70,102$87,324
Salary rangeBetween $45,000 And $107,000Between $57,000 And $133,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandNew York
Best paying companyCitiPaul Hastings
Best paying industryMediaProfessional

Differences between digital communications manager and director of communications and marketing education

There are a few differences between a digital communications manager and a director of communications and marketing in terms of educational background:

Digital Communications ManagerDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital communications manager vs director of communications and marketing demographics

Here are the differences between digital communications managers' and directors of communications and marketing' demographics:

Digital Communications ManagerDirector Of Communications And Marketing
Average age3939
Gender ratioMale, 42.9% Female, 57.1%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital communications manager and director of communications and marketing duties and responsibilities

Digital communications manager example responsibilities.

  • Manage an internal development and QA staff with on-going freelance/contractor support.
  • Founded and maintain the department HTML newsletter.
  • Create daily video memes and post to Facebook.
  • Create and maintain content production for Facebook page.
  • Lead re-design of entire site; build out all pages myself within a WordPress template.
  • Develop and execute a CRM strategy using customer behavior data to increase customer retention.
  • Show more

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Digital communications manager vs director of communications and marketing skills

Common digital communications manager skills
  • SEO, 8%
  • PowerPoint, 6%
  • A/B, 5%
  • KPIs, 5%
  • Digital Marketing, 5%
  • Twitter, 4%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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