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The differences between digital communications managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital communications manager and a marketing account manager. Additionally, a digital communications manager has an average salary of $70,102, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a digital communications manager include SEO, powerpoint and A/B. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Digital Communications Manager | Marketing Account Manager | |
| Yearly salary | $70,102 | $67,983 |
| Hourly rate | $33.70 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 74,036 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital communications manager is an individual who is responsible for promoting the products and goals of an organization to the public using the latest digital marketing strategies. Digital communications managers are required to supervise the daily ownership of the content and management of the organization's website and other digital platforms owned by them. They must work closely with the organization's campaign staff so that they can identify compelling ideas for web stories and maintain a content pipeline. Digital communications managers are also required to be up-to-date with current digital trends and developments.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Digital communications managers and marketing account managers have different pay scales, as shown below.
| Digital Communications Manager | Marketing Account Manager | |
| Average salary | $70,102 | $67,983 |
| Salary range | Between $45,000 And $107,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Citi | American Tower |
| Best paying industry | Media | Energy |
There are a few differences between a digital communications manager and a marketing account manager in terms of educational background:
| Digital Communications Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital communications managers' and marketing account managers' demographics:
| Digital Communications Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.9% Female, 57.1% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |