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The differences between digital communications managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital communications manager and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $70,102 average annual salary of a digital communications manager.
The top three skills for a digital communications manager include SEO, powerpoint and A/B. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Digital Communications Manager | Online Marketing Manager | |
| Yearly salary | $70,102 | $96,212 |
| Hourly rate | $33.70 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 74,036 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital communications manager is an individual who is responsible for promoting the products and goals of an organization to the public using the latest digital marketing strategies. Digital communications managers are required to supervise the daily ownership of the content and management of the organization's website and other digital platforms owned by them. They must work closely with the organization's campaign staff so that they can identify compelling ideas for web stories and maintain a content pipeline. Digital communications managers are also required to be up-to-date with current digital trends and developments.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Digital communications managers and online marketing managers have different pay scales, as shown below.
| Digital Communications Manager | Online Marketing Manager | |
| Average salary | $70,102 | $96,212 |
| Salary range | Between $45,000 And $107,000 | Between $69,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Citi | Meta |
| Best paying industry | Media | Utilities |
There are a few differences between a digital communications manager and an online marketing manager in terms of educational background:
| Digital Communications Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital communications managers' and online marketing managers' demographics:
| Digital Communications Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.9% Female, 57.1% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |