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Digital communications manager vs planning manager

The differences between digital communications managers and planning managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital communications manager and a planning manager. Additionally, a planning manager has an average salary of $98,486, which is higher than the $70,102 average annual salary of a digital communications manager.

The top three skills for a digital communications manager include SEO, powerpoint and A/B. The most important skills for a planning manager are project management, customer service, and strong analytical.

Digital communications manager vs planning manager overview

Digital Communications ManagerPlanning Manager
Yearly salary$70,102$98,486
Hourly rate$33.70$47.35
Growth rate10%10%
Number of jobs74,036137,190
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a digital communications manager do?

A digital communications manager is an individual who is responsible for promoting the products and goals of an organization to the public using the latest digital marketing strategies. Digital communications managers are required to supervise the daily ownership of the content and management of the organization's website and other digital platforms owned by them. They must work closely with the organization's campaign staff so that they can identify compelling ideas for web stories and maintain a content pipeline. Digital communications managers are also required to be up-to-date with current digital trends and developments.

What does a planning manager do?

Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.

Digital communications manager vs planning manager salary

Digital communications managers and planning managers have different pay scales, as shown below.

Digital Communications ManagerPlanning Manager
Average salary$70,102$98,486
Salary rangeBetween $45,000 And $107,000Between $71,000 And $135,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyCitiZS
Best paying industryMediaTechnology

Differences between digital communications manager and planning manager education

There are a few differences between a digital communications manager and a planning manager in terms of educational background:

Digital Communications ManagerPlanning Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 72%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital communications manager vs planning manager demographics

Here are the differences between digital communications managers' and planning managers' demographics:

Digital Communications ManagerPlanning Manager
Average age3939
Gender ratioMale, 42.9% Female, 57.1%Male, 64.1% Female, 35.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital communications manager and planning manager duties and responsibilities

Digital communications manager example responsibilities.

  • Manage an internal development and QA staff with on-going freelance/contractor support.
  • Founded and maintain the department HTML newsletter.
  • Create daily video memes and post to Facebook.
  • Create and maintain content production for Facebook page.
  • Lead re-design of entire site; build out all pages myself within a WordPress template.
  • Develop and execute a CRM strategy using customer behavior data to increase customer retention.
  • Show more

Planning manager example responsibilities.

  • Lead a team that contribute to Mexico achieving the #1 market position through the implementation of CPFR and sales support.
  • Manage commodities teams in support of program execution.
  • Lead initial rollout of JDA / manugistics concepts and forecasting operations.
  • Manage and analyze monthly OTB opportunities base on receipt projections using JDA.
  • Used people skills managing upward to build corporate consensus on ISO processes and controls.
  • Develop an ABC class system, which lead to a $1,000,000 inventory reduction.
  • Show more

Digital communications manager vs planning manager skills

Common digital communications manager skills
  • SEO, 8%
  • PowerPoint, 6%
  • A/B, 5%
  • KPIs, 5%
  • Digital Marketing, 5%
  • Twitter, 4%
Common planning manager skills
  • Project Management, 11%
  • Customer Service, 8%
  • Strong Analytical, 7%
  • KPIs, 7%
  • Demand Planning, 7%
  • Capacity Planning, 4%

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