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The differences between digital communications managers and pricing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital communications manager and a pricing manager. Additionally, a pricing manager has an average salary of $109,525, which is higher than the $70,102 average annual salary of a digital communications manager.
The top three skills for a digital communications manager include SEO, powerpoint and A/B. The most important skills for a pricing manager are analytics, pricing strategy, and strategic pricing.
| Digital Communications Manager | Pricing Manager | |
| Yearly salary | $70,102 | $109,525 |
| Hourly rate | $33.70 | $52.66 |
| Growth rate | 10% | 10% |
| Number of jobs | 74,036 | 119,997 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 66% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital communications manager is an individual who is responsible for promoting the products and goals of an organization to the public using the latest digital marketing strategies. Digital communications managers are required to supervise the daily ownership of the content and management of the organization's website and other digital platforms owned by them. They must work closely with the organization's campaign staff so that they can identify compelling ideas for web stories and maintain a content pipeline. Digital communications managers are also required to be up-to-date with current digital trends and developments.
Pricing managers are employees who oversee the pricing needs of the organization. They identify the best pricing schemes for the company's product or service offerings. To do this, pricing managers analyze industry trends and current events. They study the target market and their spending behavior. They also coordinate with different departments, such as the production department to get the cost of production and the human resources department to get overhead costs. They also factor in different operational costs. Once they get this data, they determine the best pricing for the goods. Pricing managers also have a say in company tie-ups and client proposals to ensure that the company will not get the losing end of the stick with such partnerships.
Digital communications managers and pricing managers have different pay scales, as shown below.
| Digital Communications Manager | Pricing Manager | |
| Average salary | $70,102 | $109,525 |
| Salary range | Between $45,000 And $107,000 | Between $80,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Arizona |
| Best paying company | Citi | McKinsey & Company Inc |
| Best paying industry | Media | Technology |
There are a few differences between a digital communications manager and a pricing manager in terms of educational background:
| Digital Communications Manager | Pricing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 66% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital communications managers' and pricing managers' demographics:
| Digital Communications Manager | Pricing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.9% Female, 57.1% | Male, 57.8% Female, 42.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |