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Digital content specialist vs content editor

The differences between digital content specialists and content editors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital content specialist, becoming a content editor takes usually requires 2-4 years. Additionally, a content editor has an average salary of $61,694, which is higher than the $54,127 average annual salary of a digital content specialist.

The top three skills for a digital content specialist include digital content, digital marketing and content strategy. The most important skills for a content editor are digital content, web content, and digital marketing.

Digital content specialist vs content editor overview

Digital Content SpecialistContent Editor
Yearly salary$54,127$61,694
Hourly rate$26.02$29.66
Growth rate19%-5%
Number of jobs45,10018,586
Job satisfaction-5
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 79%
Average age3744
Years of experience64

What does a digital content specialist do?

Digital content specialists are employees who work on the writings and posts that an official company page publishes digitally. This content may be posted on the company website or social media pages. Digital content specialists should be able to write, edit, and proofread posts before publishing them. They should also be familiar with the company's branding so that the contents they publish are consistent with the branding and overall image of the company. They carefully curate posts to ensure that every content they have is in line with the company image. Digital content specialists should be familiar with the current trends in the digital landscape and should also be technologically-savvy.

What does a content editor do?

A content editor is an individual who is responsible for proof-reading articles written by content writers and write blog posts to promote the products and services of an organization. Content editors are responsible for producing monthly newsletters and optimize written pieces to increase user engagement. They need to interact with the consumers with the purpose of sourcing feedback on the content's impact actively. Content editors must also conduct business research on current trends to give the company an edge over the competition.

Digital content specialist vs content editor salary

Digital content specialists and content editors have different pay scales, as shown below.

Digital Content SpecialistContent Editor
Average salary$54,127$61,694
Salary rangeBetween $39,000 And $74,000Between $41,000 And $91,000
Highest paying CitySeattle, WANew York, NY
Highest paying stateWashingtonNew York
Best paying companyNational Railroad Passenger CorporationApple
Best paying industryHospitalityTechnology

Differences between digital content specialist and content editor education

There are a few differences between a digital content specialist and a content editor in terms of educational background:

Digital Content SpecialistContent Editor
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 79%
Most common majorCommunicationEnglish
Most common collegeHarvard UniversityNorthwestern University

Digital content specialist vs content editor demographics

Here are the differences between digital content specialists' and content editors' demographics:

Digital Content SpecialistContent Editor
Average age3744
Gender ratioMale, 47.4% Female, 52.6%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.7% White, 67.6% American Indian and Alaska Native, 0.1%Black or African American, 3.5% Unknown, 4.6% Hispanic or Latino, 8.0% Asian, 7.1% White, 76.5% American Indian and Alaska Native, 0.3%
LGBT Percentage10%12%

Differences between digital content specialist and content editor duties and responsibilities

Digital content specialist example responsibilities.

  • Lead the content transition from WordPress to Drupal.
  • Develop and manage advertising campaigns through Google AdWords, Facebook, and AdRoll.
  • Manage brand messaging on social networks and the development of custom Facebook tabs by vendors.
  • Manage e-commerce demand generation programs for www.ToshibaDirect.com.
  • Develop and post product demos on YouTube, providing quick understanding of functionality to differentiate solutions and generate leads.
  • Implement content on client websites through WordPress content management system.
  • Show more

Content editor example responsibilities.

  • Work with W3C standardize CSS to achieve design goals.
  • Coordinate and manage a team of photographers who work on NBA games throughout the league.
  • Identify, create and manage QA projects to improve data consistency and accuracy using SQL to extract data.
  • Manage editorial department by editing and publishing daily content for website and daily e-newsletter.
  • Develop SEO strategies to increase profitability and manage social media to spread brand awareness and bolster readership.
  • Develop social media content for different outlets such as Facebook, Instagram, Youtube channel and the blog's webpage.
  • Show more

Digital content specialist vs content editor skills

Common digital content specialist skills
  • Digital Content, 16%
  • Digital Marketing, 8%
  • Content Strategy, 7%
  • Google Analytics, 4%
  • HTML, 3%
  • Web Content, 3%
Common content editor skills
  • Digital Content, 8%
  • Web Content, 7%
  • Digital Marketing, 4%
  • WordPress, 4%
  • Video Content, 4%
  • Content Marketing, 4%

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