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The differences between digital marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing manager and a marketing program manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Digital Marketing Manager | Marketing Program Manager | |
| Yearly salary | $99,563 | $86,807 |
| Hourly rate | $47.87 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,137 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Digital marketing managers and marketing program managers have different pay scales, as shown below.
| Digital Marketing Manager | Marketing Program Manager | |
| Average salary | $99,563 | $86,807 |
| Salary range | Between $71,000 And $138,000 | Between $64,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Conrad N. Hilton Foundation | Meta |
| Best paying industry | - | Transportation |
There are a few differences between a digital marketing manager and a marketing program manager in terms of educational background:
| Digital Marketing Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing managers' and marketing program managers' demographics:
| Digital Marketing Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |