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The differences between digital marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing manager and a marketing strategist. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Digital Marketing Manager | Marketing Strategist | |
| Yearly salary | $99,563 | $80,033 |
| Hourly rate | $47.87 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,137 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Digital marketing managers and marketing strategists have different pay scales, as shown below.
| Digital Marketing Manager | Marketing Strategist | |
| Average salary | $99,563 | $80,033 |
| Salary range | Between $71,000 And $138,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | New Jersey | Pennsylvania |
| Best paying company | Conrad N. Hilton Foundation | McKinsey & Company Inc |
| Best paying industry | - | Technology |
There are a few differences between a digital marketing manager and a marketing strategist in terms of educational background:
| Digital Marketing Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing managers' and marketing strategists' demographics:
| Digital Marketing Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |