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The differences between digital marketing managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital marketing manager and a social media manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a digital marketing manager include digital marketing, google analytics and email marketing. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Digital Marketing Manager | Social Media Manager | |
| Yearly salary | $99,563 | $70,287 |
| Hourly rate | $47.87 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,137 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Digital marketing managers and social media managers have different pay scales, as shown below.
| Digital Marketing Manager | Social Media Manager | |
| Average salary | $99,563 | $70,287 |
| Salary range | Between $71,000 And $138,000 | Between $50,000 And $98,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Conrad N. Hilton Foundation | Microsoft |
| Best paying industry | - | Technology |
There are a few differences between a digital marketing manager and a social media manager in terms of educational background:
| Digital Marketing Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing managers' and social media managers' demographics:
| Digital Marketing Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |