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Direct sales manager vs senior sales manager

The differences between direct sales managers and senior sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a direct sales manager and a senior sales manager. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $120,139 average annual salary of a direct sales manager.

The top three skills for a direct sales manager include sales professionals, account executives and customer service. The most important skills for a senior sales manager are customer satisfaction, sales process, and customer service.

Direct sales manager vs senior sales manager overview

Direct Sales ManagerSenior Sales Manager
Yearly salary$120,139$140,662
Hourly rate$57.76$67.63
Growth rate5%5%
Number of jobs140,506115,070
Job satisfaction--
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 73%
Average age4646
Years of experience88

What does a direct sales manager do?

Direct sales managers are individuals who take responsibility for leading and guiding sales people within an organization. It is the job of the sales managers to set the goals and quotas, create sales plans, and analyze data. They assign sales territories and conduct sales training. They serve as mentors for sales team members and involve in the recruitment and dismissal process. Also, they foresee sales and identify product and service profitability for the company.

What does a senior sales manager do?

Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.

Direct sales manager vs senior sales manager salary

Direct sales managers and senior sales managers have different pay scales, as shown below.

Direct Sales ManagerSenior Sales Manager
Average salary$120,139$140,662
Salary rangeBetween $80,000 And $178,000Between $95,000 And $206,000
Highest paying City-Washington, DC
Highest paying state-Maine
Best paying company-Leprino Foods
Best paying industry-Professional

Differences between direct sales manager and senior sales manager education

There are a few differences between a direct sales manager and a senior sales manager in terms of educational background:

Direct Sales ManagerSenior Sales Manager
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Direct sales manager vs senior sales manager demographics

Here are the differences between direct sales managers' and senior sales managers' demographics:

Direct Sales ManagerSenior Sales Manager
Average age4646
Gender ratioMale, 61.9% Female, 38.1%Male, 61.4% Female, 38.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between direct sales manager and senior sales manager duties and responsibilities

Direct sales manager example responsibilities.

  • Lead the SEO team and direct all SEO strategies and initiatives.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Conduct direct sales calls to all key accounts, both distributors and chains.
  • Utilize information technology expertise to develop and maintain web presence, create marketing opportunities, CRM management, and increase productivity.
  • Initiate resource selection, pricing, merchandising and promotion for online store utilizing email, SEO, and social media.
  • Develop ROI models to ensure profit hurdles are meet.
  • Show more

Senior sales manager example responsibilities.

  • Develop new business leads, signing new corporate and business group (SMERF) contracts.
  • Communicate and manage expectations by fully utilizing available reports, CRM technologies and available resources.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain SMERF and corporate accounts.
  • Work closely with national reservation to prevent over booking dates.
  • Show more

Direct sales manager vs senior sales manager skills

Common direct sales manager skills
  • Sales Professionals, 17%
  • Account Executives, 14%
  • Customer Service, 8%
  • Sales Management, 7%
  • Payroll, 6%
  • Direct Reports, 4%
Common senior sales manager skills
  • Customer Satisfaction, 17%
  • Sales Process, 16%
  • Customer Service, 5%
  • Sales Training, 4%
  • Sales Performance, 4%
  • CRM, 4%

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