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The differences between ecommerce project managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce project manager and a brand manager. Additionally, an ecommerce project manager has an average salary of $107,946, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for an ecommerce project manager include project management, magento and project budget. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Ecommerce Project Manager | Brand Manager | |
| Yearly salary | $107,946 | $97,789 |
| Hourly rate | $51.90 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 189,663 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An Ecommerce project manager is responsible for evaluating development and maintenance in business and marketing strategies online, and for the implementation of an eCommerce project or online commercial transactions by acting as a liaison between marketing, technical, product, vendor, and executive teams. The job involves online branding, maintenance of the quality and promotion of its website, addressing legal issues, and creation of a business plan. As a project manager, he/she plans, organizes, and directs the completion of an organization's specific projects to ensure time management, proper budgeting, and sees to it that these projects are within the scope. The eCommerce job also offers managerial and high analytical skills as it involves building a web-based store that buys and sells products and services via the internet.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Ecommerce project managers and brand managers have different pay scales, as shown below.
| Ecommerce Project Manager | Brand Manager | |
| Average salary | $107,946 | $97,789 |
| Salary range | Between $76,000 And $153,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | Levi Strauss & Co. | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between an ecommerce project manager and a brand manager in terms of educational background:
| Ecommerce Project Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce project managers' and brand managers' demographics:
| Ecommerce Project Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.1% Female, 44.9% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |