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Ecommerce project manager vs marketing manager/project manager

The differences between ecommerce project managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce project manager and a marketing manager/project manager. Additionally, an ecommerce project manager has an average salary of $107,946, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for an ecommerce project manager include project management, magento and project budget. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Ecommerce project manager vs marketing manager/project manager overview

Ecommerce Project ManagerMarketing Manager/Project Manager
Yearly salary$107,946$78,368
Hourly rate$51.90$37.68
Growth rate10%10%
Number of jobs189,663187,949
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does an ecommerce project manager do?

An Ecommerce project manager is responsible for evaluating development and maintenance in business and marketing strategies online, and for the implementation of an eCommerce project or online commercial transactions by acting as a liaison between marketing, technical, product, vendor, and executive teams. The job involves online branding, maintenance of the quality and promotion of its website, addressing legal issues, and creation of a business plan. As a project manager, he/she plans, organizes, and directs the completion of an organization's specific projects to ensure time management, proper budgeting, and sees to it that these projects are within the scope. The eCommerce job also offers managerial and high analytical skills as it involves building a web-based store that buys and sells products and services via the internet.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Ecommerce project manager vs marketing manager/project manager salary

Ecommerce project managers and marketing manager/project managers have different pay scales, as shown below.

Ecommerce Project ManagerMarketing Manager/Project Manager
Average salary$107,946$78,368
Salary rangeBetween $76,000 And $153,000Between $56,000 And $109,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateCaliforniaNevada
Best paying companyLevi Strauss & Co.Meta
Best paying industryTechnologyTechnology

Differences between ecommerce project manager and marketing manager/project manager education

There are a few differences between an ecommerce project manager and a marketing manager/project manager in terms of educational background:

Ecommerce Project ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Ecommerce project manager vs marketing manager/project manager demographics

Here are the differences between ecommerce project managers' and marketing manager/project managers' demographics:

Ecommerce Project ManagerMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 55.1% Female, 44.9%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between ecommerce project manager and marketing manager/project manager duties and responsibilities

Ecommerce project manager example responsibilities.

  • Manage a team of business analysts, software developers and QA analysts to deliver following key business initiatives.
  • Communicate with end users and executive management and manage coordinated development and testing activities between mainframe and open systems programming teams.
  • Analyze online metrics to maximize ROI.
  • Coordinate software releases with developers, clients, and QA team.
  • Analyze online metrics to maximize ROI, including decreasing bounce rate and improve conversions.
  • Brand development, web site traffic growth, web site UI and eCommerce development.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Ecommerce project manager vs marketing manager/project manager skills

Common ecommerce project manager skills
  • Project Management, 27%
  • Magento, 7%
  • Project Budget, 6%
  • Digital Marketing, 4%
  • QA, 4%
  • ERP, 3%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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