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The differences between engagement directors and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an engagement director and a marketing manager. Additionally, an engagement director has an average salary of $111,426, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for an engagement director include healthcare, project management and digital marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Engagement Director | Marketing Manager | |
| Yearly salary | $111,426 | $104,550 |
| Hourly rate | $53.57 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 36,382 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An engagement director is responsible for building and maintaining healthy business relationships with clients by providing them with high-quality deliverables according to their specifications and standard requirements. Engagement directors identify efficient processes and techniques to achieve the desired results of the clients following their budget limitations and timetables. They delegate tasks to the project team, monitor the project's progress, and adjust plans as needed. An engagement director also works with the marketing and sales team to develop promotional techniques, creating brand awareness on various platforms to reach the clients' target audience.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Engagement directors and marketing managers have different pay scales, as shown below.
| Engagement Director | Marketing Manager | |
| Average salary | $111,426 | $104,550 |
| Salary range | Between $75,000 And $163,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between an engagement director and a marketing manager in terms of educational background:
| Engagement Director | Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between engagement directors' and marketing managers' demographics:
| Engagement Director | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.9% Female, 55.1% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |