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The differences between information technology product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an information technology product manager and a brand manager. Additionally, an information technology product manager has an average salary of $110,880, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for an information technology product manager include product management, project management and lifecycle management. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Information Technology Product Manager | Brand Manager | |
| Yearly salary | $110,880 | $97,789 |
| Hourly rate | $53.31 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 169,462 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An information technology product manager is responsible for developing technical solutions for business requirements in meeting revenue goals and achieving the highest customer satisfaction. Information technology product managers conduct data and statistical analysis to determine current market trends and identify technology opportunities to monitor product activities and increase the brand's image to various market platforms. An information technology product manager evaluate the stability and efficiency of technological advancements to determine methods for product creation and optimization.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Information technology product managers and brand managers have different pay scales, as shown below.
| Information Technology Product Manager | Brand Manager | |
| Average salary | $110,880 | $97,789 |
| Salary range | Between $84,000 And $145,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | Cloudflare | Meta |
| Best paying industry | Hospitality | Manufacturing |
There are a few differences between an information technology product manager and a brand manager in terms of educational background:
| Information Technology Product Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between information technology product managers' and brand managers' demographics:
| Information Technology Product Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 69.4% Female, 30.6% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |